Digital Product Senior Manager

JOB DESCRIPTION

GCI's Digital Product Senior Manager will lead the definition and delivery of the Digital product vision and roadmap, ensuring components and platforms work together to support a wholistic digital customer experience. The role manages the evolution and performance of digital marketing solutions and platforms across digital channels, applying enterprise strategy, customer journeys, and connected systems to guide product decisions and investment prioritization.

Collaboration with key stakeholders and cross‑functional partners streamlines processes, maximizes operational effectiveness, and delivers measurable results.

Focus Areas – Ecommerce

• Own the ecommerce product vision and roadmap, translating business strategies into sequenced initiatives that drive growth in digital sales penetration, order conversion, average order value, and cost‑to‑serve reductions.
• Accountable for ecommerce experience quality, including UX/UI coherence, journey optimization, and business‑case‑driven prioritization to drive revenue growth and conversion performance.
• Review digital customer journey and performance data to identify improvement opportunities. Use SAFe Agile methodology to define product features and requirements in collaboration with Application Technology teams.
• Work closely with the Digital Product Manager overseeing self‑service capabilities.

Cross‑Functional Delivery & Agile Execution

• Collaborate with Marketing, CX, IT, and Customer Service to define features and acceptance criteria.
• Partner with Application Technology to support Agile delivery, QA, demos, and release activities.
• Facilitate communication on scope, timelines, and status for assigned initiatives.
• Lead onboarding and training efforts for new features, ensuring documentation and adoption readiness.
• Participate in system demos, testing, and evaluation of delivered business value.

Additional Senior Level Expectations

• Lead cross‑functional alignment across multiple teams and initiatives to ensure cohesive delivery of digital strategy.
• Serve as the primary interface between business leadership and Application Technology for digital execution and prioritization.
• Oversee Agile delivery practices across products, ensuring consistency, quality, and value realization.
• Drive organizational adoption of new digital capabilities through change management, enablement, and stakeholder engagement.
• Mentor other product managers and elevate product management maturity across the organization.

Vision, Strategy & Roadmap

• Define and evolve digital features and products within the assigned roadmap.
• Translate business objectives and customer needs into clear product requirements and user experience enhancements.
• Complete customer journey mapping and Business Process Mapping (BPM) for assigned products or initiatives.
• Define success metrics and report progress to leadership.
• Contribute recommendations to the digital roadmap based on customer insights, analytics, and stakeholder input.
• Ensure product completeness for assigned solutions across delivery cycles.
• Lead product strategy and vision for major digital platforms or experience domains across the enterprise.
• Own and evolve end‑to‑end customer experience strategy, ensuring alignment across channels and touchpoints.
• Define long‑term product roadmaps that align digital investments with enterprise strategy and measurable business outcomes.
• Guide teams in advanced customer journey orchestration, BPM, and experience innovation.
• Act as a strategic advisor to leadership on digital experience direction and investment prioritization.

Platform Ownership, Optimization & Enablement

• Manage day‑to‑day product ownership for assigned digital platforms.
• Partner with analytics and business teams to monitor performance, identify optimization opportunities, and support test‑and‑learn initiatives.
• Stay current on digital trends and platform capabilities and recommend improvements.
• Coordinate with owners of adjacent systems to enable required functionality.
• Ensure platforms effectively support marketing campaigns and operational needs.

Additional Senior Level Expectations for Platform Responsibilities

• Own…