Spirits Department Sales Lead

Spirits Department Sales Lead

Brown Jug is a premium retailer of wine, beer, and spirits. We offer a friendly, energetic work environment built around customer service, product knowledge, and active selling.

As the Spirits Department Sales Lead, you will serve as the store's primary spirits expert. This role is responsible for engaging customers, building sales, supporting the spirits department, training team members on key products, and helping customers find the right bottle for the right occasion.

The Spirits Department Sales Lead should be passionate about spirits, curious about new products, comfortable making recommendations, and able to explain products in a helpful and approachable way. This position is especially focused on active selling, including recommending like items, upselling where appropriate, introducing customers to Brown Jug exclusive and private label products, and suggesting complementary items.

The Spirits Department Sales Lead works in partnership with the Store Manager and Category Management team to maintain department standards, support financial goals, execute product launches and promotions, and build a strong sales culture within the spirits department.

This position will support Store #267 at 2451 E Sun Mountain Avenue.

Customer Service and Sales:

• Deliver exemplary customer service to every customer
• Act as the store's spirits product expert
• Greet customers promptly and engage them with friendly, open-ended questions
• Learn what the customer is shopping for and make thoughtful product recommendations.
• Build the sale by suggesting like items, upselling where appropriate, and recommending complementary products
• Promote Brown Jug exclusive brands, private label offerings, barrel picks, new items, and featured spirits
• Attempt appropriate add-ons at the register and on the sales floor
• Thank every customer and help create a positive shopping experience
• Resolve customer concerns related to spirits sales and service, and inform the Store Manager of customer complaints or recurring issues

Spirits Department Leadership and Training:

• Provide leadership and direction for the spirits department in partnership with the Store Manager
• Set the example for active selling, customer engagement, product knowledge, and department standards
• Train and coach store team members on spirits product knowledge, featured items, exclusive products, selling behaviors, and department expectations
• Lead huddles or coaching conversations related to spirits products, promotions, and selling opportunities
• Support a strong sales culture with accountability for customer engagement, add-on selling, product knowledge, and operational excellence
• Communicate clearly and professionally with customers, team members, vendors, sales representatives, Store Manager, and Category Management team

In-Store Samplings and Tastings:

• Conduct in-store spirits samplings and tastings as assigned
• Set up, host, and break down sampling events in a professional and compliant manner.
• Educate customers on sampled products, including flavor profile, category, brand story, serving suggestions, and complementary items
• Use samplings to build customer engagement, introduce new products, support promotions, and increase sales
• Follow all company policies, responsible service standards,
  -check requirements, and applicable laws and regulations related to alcohol sampling
• Ensure sampled products, supplies, signage, and sampling areas are clean, organized, and properly maintained

Department Standards and Store Execution:

• Ensure the spirits department is clean, full, faced, dusted, properly tagged, and presented according to company standards
• Ensure the spirits department flows according to the approved set and merchandising direction
• Verify that shelf tags, sales tags, and exclusive product tags are accurate and current
• Work with sales representatives, the Store Manager, and Category Management team to ensure key spirits products are ordered and available to meet sales demand
• Monitor inventory levels and help maintain appropriate stock levels for core items, featured items, promotional products, and seasonal priorities
• Support product rollouts, launches, seasonal sets, and promotions
• Actively work on the sales floor during peak business hours to observe, coach, sell, and assist customers

Financial and Operational Accountability:

• Meet or exceed spirits department financial goals in partnership with the Store Manager
• Meet or exceed private label, exclusive brand, and featured product targets for the spirits department
• Support loss prevention efforts to protect company inventory and assets
• Identify and communicate issues related to shrink, out-of-stocks, pricing, tagging, merchandising, or customer service
• Balance selling, customer service, department maintenance, and operational tasks based on business needs
• Delegate department tasks appropriately and follow up to ensure completion

Schedule Requirements:

• Must be available to work a full-time…