Digital Website Manager

Responsibilities

• Manage all brand and content marketing websites, ensuring best-in-class performance, reliability, and user experience.
• Oversee day-to-day website operations and the platforms that support website creation, maintenance, and optimization.
• Define and manage core user journeys and UX frameworks to optimize customer paths toward engagement, conversion, and business outcomes.
• Collect, evaluate, and prioritize feature and enhancement requests, developing business cases to inform the global product roadmap.
• Lead and document website and platform migration projects, including internal and external acquisitions.
• Oversee website integrations and APIs, ensuring seamless data flow between platforms to support customer and business objectives.
• Analyze user behavior and engagement to generate actionable, data-driven insights.
• Design and execute A/B and multivariate testing programs to improve UX, conversion rates, SEO performance, and overall site effectiveness.
• Proactively delivers clear, actionable reporting on website and campaign performance to demonstrate ROI and identify optimization opportunities.
• Manage and mentor a team of website specialists, providing clear direction, ongoing feedback, and development opportunities.

• Have proven experience managing complex, multi-site web ecosystems within a marketing or digital environment.
• Demonstrate deep understanding of UX, customer journeys, CRO, SEO, and website performance best practices.
• Possess hands‑on experience with CMS platforms, analytics tools, tag management systems, and A/B testing frameworks.
• Demonstrate the ability to manage platform rollouts, integrations, and migration projects.
• Have experience leading and developing high‑performing teams.
• Have excellent stakeholder management and communication skills, with the ability to translate business needs into technical and functional requirements.
• Be highly analytical, organized, and comfortable driving decisions through data and insight.