Marketing Manager

Overview

Element Solutions Equal Opportunity

Employer:

Minority/Female/Veteran/Disabled/Gender Identity/Sexual Orientation

Challenge Yourself and Impact the Future! Mac Dermid Enthone Industrial Solutions operates as a business of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose business supply a broad range of solutions that enhance the products people use every day.

Mac Dermid Enthone Industrial Solutions is a global supplier of industrial metal and plastic finishing chemistries. We primarily design and manufacture chemical systems that protect and decorate surfaces. Our high-performance functional coatings improve resistance to wear and tear, such as hard chrome plating of shock absorbers for cars, or provide corrosion resistance for appliance parts. Our decorative performance coatings apply finishes for parts in various end markets such as automotive interiors or jewelry surfaces.

As part of our broader sustainable solutions platform, we also provide both chemistry and equipment for turnkey wastewater treatment, and recycle and reuse solutions. Our industrial customer base is highly diverse and includes customers in the following end markets: appliances and electronics; automotive parts; industrial parts; plumbing goods; construction equipment; and transportation equipment.

We strive to embody the five 'Elements of our Culture'- our '5C s';
Challenge, Commit, Collaborate, Choose, and Care. These core values are the foundation of our organization which our employees embrace in their interactions with customers, colleagues and other stakeholders, to drive financial performance and create a rewarding work environment.

This role is Hybrid. Ideally our selected applicant should be based in the Hartford County Connecticut or Ferndale Michigan areas.

The Marketing Manager leads for the North America region, the planning, execution, and optimization of marketing strategies to support brand growth, customer engagement, and revenue objectives. This role oversees campaigns, content development, market research, and digital initiatives while collaborating with cross‑functional teams to ensure consistent messaging and strong market positioning. The Marketing Manager plays a key role in driving brand visibility and supporting business development efforts.

• Develop and implement marketing plans aligned with business goals
• Identify target audiences and create strategies to reach and engage them
• Manage annual marketing budgets and track ROI on marketing activities
• Plan, execute, and optimize multi‑channel marketing campaigns (digital, print, events, social media)
• Coordinate with internal teams and external agencies to deliver high‑quality content and creative assets
• Monitor campaign performance and adjust strategies based on data insights
• Ensure consistent brand messaging across all communication channels
• Oversee development of marketing materials, presentations, and promotional content
• Support brand positioning and competitive differentiation initiatives
• Conduct market research to identify trends, customer needs, and competitive activity
• Analyze marketing data, KPIs, and campaign results to inform decision‑making
• Provide insights and recommendations to leadership and sales teams
• Oversee website content, SEO/SEM efforts, email marketing, and social media presence
• Manage digital analytics tools to track engagement and performance
• Support marketing automation and CRM‑based campaigns
• Partner with sales, product, and operations teams to support go‑to‑market initiatives
• Coordinate marketing support for product launches, trade shows, and customer events
• Provide marketing guidance and materials to internal stakeholders

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5? years of experience in marketing, with experience managing campaigns or projects

We understand that not all candidates may meet the requirements listed above. If you believe you have the knowledge and experience necessary to excel in this role, we encourage you to apply.

• Strong understanding of digital…