Client Strategist

Client Strategist – CNET Group

The Client Strategist (CS) at CNET Group is a dynamic and versatile role, supporting our Direct Ad Sales teams. The CS bridges pre- and post-sale responsibilities for assigned Account Executives, ensuring a seamless and exceptional client experience from proposal development through campaign execution and performance optimization. This role combines strategic planning, campaign management, and client relationship building to deliver best-in-class results and drive business growth.

Are you passionate about building relationships and driving results? Do you thrive in a fast-paced environment where collaboration and innovation are key to success? If you’re a strategic thinker with a knack for identifying opportunities, we want to hear from you! As a Client Strategist for CNET Group, you’ll be responsible for supporting partnerships and contributing to our overall growth strategy.

• Pre‑Sale Support:
  • Collaborate with Account Executives and cross‑functional teams, including marketing, research, yield and product to create compelling, strategic media plans that are both competitive in market and maintain a healthy program margin for the business.
  • Recommend and revise ad placements and content channels based on campaign objectives and budget requirements, ensuring timely delivery of RFP responses.
  • Build a high volume of RFP specific proposals, in both internal and external templates.
  • Serve as the main internal communication point during the plan creation process, managing deadlines and resources effectively.
  • Conduct research on user data, audience metrics, and market/category trends to inform media recommendations.
• Post‑Sale Campaign Management:
  • Act as the primary contact for sold campaigns, managing implementation, optimization, and reporting.
  • Ensure proper set up of media plans within the order management system, using the correct products to streamline execution with Ad Operations.
  • Lead client touchpoints to communicate campaign performance, deliver actionable recommendations, and ensure success.
  • Retains client base through exemplary service and positive ROI for the client.
  • Coordinate with creative teams to develop and approve ad copy, artwork, and proofs for seamless execution.
  • Identify upsell and renewal opportunities, collaborating with Account Executives to present them to clients.
  • Cultivate and maintain relationships with key stakeholders across internal teams and client organizations.
  • Stay informed of clients’ marketing strategies, objectives, and ROI expectations to provide tailored solutions.

• Minimum 2+ years in media planning, advertising, or marketing roles with a focus on customer engagement and campaign management.
• Strong communication and presentation skills, with the ability to tailor messages to varied audiences.
• Proficiency in Excel, PowerPoint, and analytics tools; familiarity with Salesforce is a plus.
• Proven ability to manage projects in a fast‑paced, dynamic environment.
• Bachelor’s degree in Marketing, Advertising, Communications, or related fields strongly preferred.
• Self‑starter with curiosity and passion for improving customer experiences.
• Highly detail‑oriented and organized, with the ability to manage multiple priorities and meet deadlines in a fast‑paced environment.
• Analytical mindset to identify trends and influence decisions using data.
• Solutions‑oriented with a drive for innovation and advancement in media sales.

CNET Group (part of Ziff Davis) represents a growing portfolio of trusted digital media brands—including CNET, PCMag, Mashable, Lifehacker, and ZDNet—specializing in tech reviews, news, and advice. Reaching over 81 million monthly users, we help consumers navigate, purchase, and enjoy technology through expert analysis and in‑depth reporting. Our content empowers the world to use tech for personal development in all areas of life, and we seamlessly guide our readers toward the products and services that make their lives better.

Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and…