BMW Digital Brand Specialist

Overview

Generate sales appointments and vehicle sales opportunities through proper handling of incoming calls, internet leads, text messages, lease renewals & orphan customers. Contact current and potential customers regarding special sales campaigns and offers.

• Ensure contact and follow-up procedures are followed per written guidelines for Internet leads, orphan customers, unsold showroom visits, phone-ups and lease renewals; recording data properly.
• Conduct long-term follow up (beyond 90 days) for internet leads, sales calls and floor-ups that are not being attended to by Brand Specialist.
• Complete sales technique, lead management software & vehicle product knowledge training.
• Meet objectives for appointment setting and vehicle deliveries.
• Maximize lead management capability by integrating creativity with manufacturer sales programs, offering alternative choices and following up to all extents necessary.
• Assign and ensure timely & accurate responses for all internet leads, text leads, etc.
• Answer all sales calls ensuring accurate recording of activity in CRM and enter complete and accurate customer information and interaction notes into CRM.
• Assist Sales Management in evaluating 3rd party lead providers in order to make recommendations as necessary.

• High School Diploma
• 1-2 years' experience in the automotive industry or customer service orientated environment preferred
• Possesses effective communication skills: oral, written, listening.
• Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers.