VMBA Programs & Event Coordinator

Events & Programs Coordinator

The Events & Programs Coordinator will take a leading role in two important aspects of VMBA's operations:
1) support at priority in-person and virtual events and
2) maintenance and growth of partner-facing Programs. This role establishes an essential VMBA presence throughout our state and region, supporting Chapter and partner events and providing an initial point of contact while promoting awareness of and membership in VMBA. In a complementary function, the Events & Programs Coordinator will be charged with establishing and strengthening relationships within Vermont's outdoor-minded business community, including but not limited to resorts, restaurants, hotels, bike shops, and other retailers.

The role will focus on developing these relationships through VMBA's existing Programs, as well as developing and piloting new Programs as they are conceived. Applicants will ideally have existing strong connections with Vermont trail systems and local riding communities.

Duties and Responsibilities

• Events (primarily late spring – early fall)
  • Work with Chapters and partners to maintain awareness of all major events
  • Monitor and curate the events page of the VMBA website
  • Work with VMBA leadership to identify priority events
  • Attend Chapter kickoff parties
  • Attend all major in-state mountain biking and outdoor-related events to drive membership, raffle sales, and awareness of VMBA
  • Attend a select (2-3) number of major out-of-state mountain biking events
  • Coordinate the attendance of VMBA ambassadors at key events
  • Keep an event-specific log of all revenue and expenses
  • Work closely with the Operations Manager to process revenue and expenses
  • Maintain the events "to-go bin" with proper materials including membership, signage, and booth materials
  • Maintain strong relationships with vendors, partners, and event hosts and secure sponsorship materials to distribute at events
  • Coordinate and support the annual Chapter Trail Building clinic
  • Coordinate Chapter education in support of VMBA presence at association events
• Member Benefits Program (primarily late fall – winter)
  • Reach out to existing Member Benefits Program participants each year to gather feedback and attempt to re-enroll them in the Program for the following season
  • Engage businesses who are not currently participating with offerings relevant to VMBA Members, explain the program, and ask for their support
  • Secure special offers and promotional deals for VMBA members from participating businesses
  • Track efforts and update a database of participating businesses
  • Connect with, thank, and reward participating businesses throughout the year prior to asking them to renew their participation, to gain insight on how their benefit redemption process is going and to continue to build the relationship
  • Support VMBA staff in promoting Member Benefit businesses on social media and online (provide posts, images, and member feedback)
  • Connect participating businesses with local Chapters as appropriate (ie, for trailside events)
  • Distribute a Welcome Packet to all vendors that include Member Benefit redemption instructions and their Partner sticker to proudly display
• DH in VT Program (primarily spring – summer)
  • Establish and strengthen relationships with Vermont's downhill MTB resorts by creating added value through partnership with VMBA, including how to best amplify their messaging and tell their story within the VMBA community
  • Secure participation from resorts in VMBA's DH in VT Program
  • Work with Operations Manager on accounts payable for resorts
  • Work directly with participating resorts to fulfill Program participation, including development of blog/newsletter content and social media posts
  • Secure calendar of events from participating resorts, work with VMBA leadership to identify priority events, and attend priority events
  • Attend priority events to both increase their visibility in the membership community and encourage onsite membership enrollment
• Retailers Alliance (primarily late fall – early spring)
  • Establish and strengthen relationships with Vermont Bike Shops
  • Enroll shops annually in the Program, conditions of which may vary year-to-year
  • Secure Shop participation in the…