Sales Manager, U.S. Specialty

Founded in 1978,Cabot Hosiery Millsis an American manufacturer of premium socks with uncompromised comfort, durability, and fit. With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission isto make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee.

We are family owned, three generations strong, and have yet to produce our best sock.

Job Summary:

As we continue to scale one of the fastest-growing hosiery brands in North America, Cabot Hosiery Mills is seeking a Sales Manager, U.S. Specialty (USP) to lead and support a diverse portfolio of independent retailers, specialty dealers, regional chains, and mid-sized national accounts.

This channel represents the foundation upon which our business has been built over the past two decades. While individual account sizes vary, these customers collectively represent a significant and strategically important portion of the business. This role is responsible for strengthening existing relationships, identifying new account opportunities, supporting Territory Sales Principals, and ensuring the continued growth and health of our specialty business.

Success in this position requires strong relationship-building skills, field engagement, channel expertise, and a balanced approach to both account retention and new business development. This role serves as a key conduit between retail partners, sales representatives, marketing, and internal stakeholders.

The role reports directly to the Vice President of Sales.

Key Responsibilities:

• Lead sales strategy and account management across all U.S. Specialty accounts, including independent retailers, regional chains, and mid-sized national customers.
• Support and develop Territory Sales Principals to maximize performance, coverage, and customer engagement.
• Work closely with sales representatives to identify and secure new account opportunities.
• Protect and grow existing business through consistent account management and relationship development.
• Establish annual sales targets and business plans by territory and account segment.
• Build and maintain strong relationships with owners, buyers, category managers, and retail partners.
• Act as a conduit between retailers and internal teams to support merchandising, retail marketing, and promotional execution.
• Travel extensively within the field to support sales representatives, key customers, and strategic growth opportunities.
• Partner with Marketing to develop retailer programs that increase brand visibility and product sell-through.
• Analyze account performance and identify opportunities to improve productivity and profitability.
• Assist in developing annual sales forecasts, budgets, and territory plans.
• T rack market trends, competitive activity, and emerging specialty retail opportunities.
• Work closely with Operations and Customer Service teams to ensure a best-in-class customer experience.
• Develop and maintain a robust pipeline of prospective accounts and growth opportunities.
• Lead planning and execution for key industry trade shows and specialty retail events.
• Work with the VP of Sales to identify strategic opportunities to strengthen market presence and expand distribution.
• Communicate regularly with Territory Sales Principals to ensure alignment on objectives, priorities, and execution.

Success Measures:

• Territory growth
• New account acquisitions
• Rep engagement and development
• Trade show ROI

Qualifications:

• Education:
  
  BA or preferably MBA. Consideration will also be given to those having 7 to 10 years of field experience in customer and / or sales representative management.
• Proficient in Microsoft Applications including Outlook, Word, Excel, and Power Point
• Must have experience with Excel spreadsheets including…