Social Media Strategist + Producer

The Social Media Strategist + Producer plays a central role in driving the digital presence, creative output, and audience engagement of NESN’s lifestyle programming, including Dining Playbook, Meet Boston, and New England Blueprint. This role is responsible for social-first storytelling, short-form video creation, still photography, editing, caption writing, and platform growth, while also supporting content development and production needs. The ideal candidate is highly creative, visually driven, deeply fluent in social trends, and energized by building relevance, engagement, and brand visibility through content.

Please note:

To help us get to know your creative voice and production style, please attach samples of your social media work or provide a link to your portfolio/reel.

• Capture, create, edit, and publish social-first content across Dining Playbook, Meet Boston, and New England Blueprint.
• Produce short‑form video content, including Reels and platform‑native formats.
• Edit content daily to support timely, trend‑driven publishing.
• Capture still photography and visual assets aligned with program brands.
• Write engaging, voice‑driven captions optimized for platform behavior.
• Capture social content during client shoots, segments, and events.
• Maintain active engagement with audiences across platforms.
• Monitor social trends, emerging formats, and cultural moments to inform content strategy.
• Identify creative opportunities to feature Billy Costa and Jenny Johnson within social content.
• Track social KPIs and performance trends, ensuring continued growth and engagement.
• Pull social metrics and analytics as needed to support internal reporting and partner needs.
• Build out segment themes, concepts, and content extensions.
• Source and identify compelling content opportunities aligned with show objectives.
• Write detailed rundowns for segments and shoots using diverse editorial sources.
• Create one sheets and planning materials for shoots, segments, and social content.
• Collaborate with videographers and editors on storyboards and creative direction.
• Review video content for quality, accuracy, and brand alignment.
• Ensure content is optimized for both linear and social platforms.
• Attend shoots regularly to capture social content and support production needs.
• Produce content on‑site, assisting with episode flow, timing, and creative execution.
• Conduct interviews or provide shoot assistance when needed.
• Coordinate with contributors, venues, and partners regarding airing details and content usage.
• Plan, manage, and execute events from ideation to post‑event follow‑up.
• Coordinate event logistics, talent, and promotional content.
• Ensure seamless integration of event coverage across digital platforms.
• Post event content on social media 1‑2 days after the event.
• Capture social media during event.
• Event analytics + KPIs post event.
• Manage MB Hubster relationships.
• Research specific locations to fit the episode theme/Hubster niche to create assignment briefs for the Hubsters, regularly assisting in shoot coordination.
• Communicate with Hubsters daily to make sure their filming, editing, and equipment are running smoothly.
• Provide feedback/edits on Hubster segments to ensure the program’s success.
• Confirm Hubsters are posting their required promo content, including one permanent post and story per episode, and share metrics to receive payment.
• Submit Hubster invoices to accounting after each new episode airs.
• Ensure Hubsters are posting content after events etc., to optimize our social + impressions.
• Foster relationship with Meet Boston team, conduct bi‑weekly meetings, and communicate regularly to ensure asset delivery.
• Ensure that Meet Boston is consistently represented in strategic planning across departments.
• Identify strategic opportunities to expand Meet Boston’s reach beyond traditional channels by securing placements in high‑traffic areas such as airports, hotels, and rideshare vehicles.
• Support the refresh of the Dining Playbook website, focusing on optimizing the Meet Boston landing page and/or developing a new website for Meet Boston.
• Implement an interactive map that highlights featured locations from…