Marketing Specialist

Adams Clinical is a leading clinical trial site network committed to accelerating the development of life-changing medicines.

We believe our people make the difference. Guided by our core values—Scientific Rigor, Operational Excellence, Commitment to Sponsors and Participants, and Authentic Collaboration— we create an environment where meaningful work drives meaningful change.

• A culture of respect, transparency, and continuous improvement
• Opportunities for professional growth and learning
• A team dedicated to improving lives through innovation and integrity

The Digital Marketing Specialist will be responsible for helping to achieve company growth and profitability goals via implementation of improvements to marketing campaigns, performance analysis, and support for ongoing development of the company marketing strategy.

This is a hybrid position at our main location in Watertown, MA.

• Collaborate with senior marketer and the recruitment team to achieve company goals via search, display, video, and social media advertising
• Media buying: build and update campaigns in Google, Meta, Reddit, Tik Tok, Bing, Nextdoor, and Linked In self-serve ad platforms
• Performance analysis: analyze and report on full-funnel advertising performance; identify opportunities for improvement and growth
• Creative development: develop, create, and test ads for evergreen campaigns, as well as new studies and locations
• Maintain and make suggestions for improvements to the Adams Clinical website, company listings, online participant reviews, and other web properties
• Assist in management of sponsor and IRB creative approval and revision process
• Stay apprised of digital trends and tools: bring new opportunities, products, and placements to the team to help grow, strengthen, and diversify ad campaigns

• 1-3 years of experience in a digital marketing role
• Experience managing large budgets across multiple ad platforms
• Extensive hands‑on experience with self-serve online ad platforms
• Familiarity and comfort using Microsoft Excel
• Experience using Word Press, Squarespace, Instapage, or an equivalent content management system to design and optimize landing pages
• Experience writing ad copy and executing basic design work in Canva or an equivalent
• Understanding of key digital marketing metrics (CPC, CPA, ROI, ROAS, conversion rate, etc.)
• Prior experience performing full-funnel marketing analysis and cohort analysis based on lead age, platform, location, etc.
• Familiarity and comfort with Salesforce functionality and reporting
• Strong written and verbal communication skills
• Excellent organizational and time management skills: detail-oriented, proactive, and calm under pressure
• Bachelor's degree from a 4‑year college

$65,000 - $80,000

• 401(k)
• Performance-based annual bonus
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance