General Sales Manager - Athens Radio

Location: GA-Athens

Job Title:
General Sales Manager - Athens Radio

Cox Media Group (CMG) Athens Radio is seeking a General Manager, Sales to lead the market's advertising sales organization and own revenue growth across broadcast and digital platforms. This strategic sales leadership role requires significant digital advertising expertise, disciplined revenue management, and the ability to build accountable sales teams that deliver integrated marketing solutions for clients. Candidates without a strong foundation in digital advertising strategy, products, analytics, and sales leadership will not be successful in this role.

The successful candidate will be an accomplished sales leader with extensive knowledge of digital marketing solutions, including search, social media, streaming audio, OTT/CTV, digital video, display advertising, audience targeting, and campaign analytics. The GSM will be responsible for coaching and developing the sales team to confidently identify client challenges, recommend integrated solutions, and communicate measurable business outcomes across both traditional and digital platforms.

This leader owns total market sales performance, including local and digital revenue, new business development, forecasting discipline, pipeline health, and account growth. The General Manager, Sales, will serve as the market's primary sales leader on integrated marketing strategy, helping sellers connect client objectives with effective multi-platform solutions while ensuring campaigns are measured, analyzed, and optimized to deliver results.

The ideal candidate will have a proven track record of leading successful sales teams, growing digital revenue, building integrated marketing strategies, holding teams accountable to performance standards, and developing high‑performing sales professionals in a digitally focused media environment.

• Delivers consistent growth across total local revenue, digital revenue, new‑business revenue, and account expansion.
• Builds a sales culture defined by accountability, proactive prospecting, strong coaching, forecast discipline, and high client‑service standards.
• Increases seller confidence and adoption of integrated broadcast and digital solutions, supported by clear needs assessments, strong client strategy, and measurable outcomes.
• Maintains healthy pipeline visibility, accurate forecasting, and timely use of CRM and reporting tools to guide decisions and performance conversations.
• Improves client retention and growth by using campaign performance data, market insights, and optimization recommendations to demonstrate value.

• Lead, coach, and inspire the sales organization to achieve and surpass total local revenue, digital revenue, new‑business, and account‑growth goals.
• Establish and execute a market revenue strategy that maximizes radio, digital, event, promotional, and other available assets.
• Drive new‑business development and maintain accountability for prospecting, discovery, pipeline development, forecasting accuracy, and closing activity.
• Develop the sales team's ability to lead effective client needs assessments and create insight‑driven, integrated advertising recommendations.
• Provide hands‑on leadership in digital sales strategy, helping sellers connect products and tactics to client objectives, audiences, budgets, and measurable outcomes.
• Maintain strong working knowledge of priority digital advertising solutions and ensure sellers understand how to position them within integrated client strategies.
• Guide customized campaigns across multiple platforms and use reporting, analytics, key performance indicators, and client feedback to evaluate results and recommend…