Digital Commerce Marketplace Manager

Title: Digital Commerce Marketplace Manager

FLSA Status
:
Exempt

Reports To
:
Director Marketing & Insights

Department: Marketing

Location: Waukegan, IL with hybrid options

Woodland Gourmet is seeking a Digital Commerce Marketplace Manager to own our customer's digital journey—understanding how customers discover, evaluate, and buy from us, and building the technologies, tools, and processes that make every touchpoint seamless.

This is a strategic, hands-on leadership role. You will map and own the end-to-end customer journey across all digital touchpoints—our website, customer portal, B2B/B2C eCommerce platform, Amazon, direct ship platform, Linked In, and more—setting the vision and standards for how customers experience Woodland Gourmet online.

You will develop and execute the tech stack, tools, and strategies that maximize revenue, enhance customer experience and engagement, and streamline every step of the journey—partnering closely with marketing, IT, and customer service to deliver a seamless, cohesive experience from first discovery through purchase and beyond. By leveraging data analytics and consumer insights, you'll shape decisions on product offerings, pricing, and promotions that drive growth and profitability.

You'll bring both strategic judgment and a builder's instinct—equally comfortable identifying the right platforms, managing implementation, and setting a multi-year platform roadmap as you are rolling up your sleeves to fix a broken listing, backed by clean data and a modern, AI-enabled approach to how work gets done.

This is a builder role with real ownership—strategy through execution, across every digital touchpoint.

• Map and own the end-to-end customer journey—how customers discover, evaluate, and buy—across the website, customer portal, direct ship platform, Linked In, and every touchpoint in between
• Set the vision and standards for how customers experience Woodland Gourmet online, delivering a seamless, cohesive journey from first discovery through purchase and beyond
• Optimize the website and customer portal for self-service, engagement, and conversion
• Partner closely with marketing, IT, and customer service to keep every touchpoint aligned and cohesive
• Lead end-to-end RFP process for selecting a B2B/B2C eCommerce platform
• Define business requirements, use cases, and success criteria
• Evaluate leading platforms (e.g., Shopify, Big Commerce, Salesforce Commerce)
• Partner with internal stakeholders to align on technical and commercial needs
• Own platform selection recommendation and business case
• Lead implementation, onboarding, and go-live of selected platform
• Define roadmap for customer experience, self-service tools, pricing logic, and account management
• Drive adoption and continuous optimization post-launch

• Own full Amazon P&L including revenue, margin, and growth targets
• Lead listing optimization across titles, bullets, A+ content, and storefront
• Manage and scale Amazon advertising (Sponsored Products, Sponsored Brands, DSP) with clear ROAS targets
• Oversee catalog strategy, assortment rationalization, and SKU performance
• Drive operational excellence across FBA/FBM, inventory planning, and compliance
• Troubleshoot backend issues (ASIN conflicts, suppressed listings, variation structures)

• Support implementation and management of PIM/DAM systems (experience with Canto strongly preferred)
• Establish scalable product data governance across Amazon, B2B/B2C platform, and distributor channels
• Build workflows for digital asset management, product enrichment, and content syndication
• Ensure a clean, consistent “single source of truth” for product data

• Develop dashboards and reporting across Amazon and B2B/B2C platform (traffic, conversion, CAC, LTV)
• Identify growth opportunities across assortment, pricing, promotions, SEO, and paid media
• Lead testing roadmap across content, UX, and digital merchandising
• Drive continuous improvement across all digital channels

• Use AI tools (e.g., Claude, ChatGPT) to accelerate listing…