Social Media and Content Manager

• Help develop and execute Overture’s social media strategy across Linked In, Tik Tok, Instagram, Facebook, and other relevant platforms
• Build and manage an editorial calendar aligned with company priorities, industry trends, and target audiences
• Adapt content by platform while maintaining a consistent brand voice
• Manage publishing, community engagement, and day-to-day activity across company social channels
• Identify and participate in timely trends, conversations, and emerging platform formats
• Develop original content featuring Overture’s people, products, capabilities, culture, and client work
• Serve as an on-camera host and personality for short-form videos, interviews, product features, and behind-the-scenes content
• Independently shoot and edit short-form video for Tik Tok, Instagram Reels, Linked In, and other platforms
• Write social posts, captions, video scripts, hooks, and campaign copy
• Interview employees and subject-matter experts to identify engaging stories
• Turn merchandise trends, product launches, activations, and company news into relevant social content
• Capture content at company events, client activations, production facilities, and other locations as needed
• Repurpose content ideas into video, photography, carousels, written posts, and recurring content series
• Monitor social media, cultural, marketing, and branded merchandise trends
• Track competitors and relevant brands and develop a competitive scorecard
• Develop social-first campaigns to grow audience, engagement, and brand awareness
• Manage relationships with external creators, influencers, and freelance content partners
• Create briefs and oversee creator content from concept through publication
• Collaborate with internal teams on product launches, events, thought leadership, and integrated marketing campaigns
• Test new content series, creative approaches, and distribution strategies
• Track audience growth, engagement, reach, video completion, website traffic, and other performance indicators
• Use performance data to evaluate content effectiveness and improve social media strategy
• Provide regular reporting with insights and recommended actions
• Connect social media activity to brand awareness, customer engagement, recruiting, and lead generation
• Perform other tasks as assigned by management

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred
• A current résumé along with a portfolio or samples of relevant social media, content creation, video, or campaign work is required
• 3–5 years of experience in social media, content creation, digital marketing, or a related role
• Portfolio demonstrating strong social media content, particularly short‑form video
• Experience managing brand accounts across platforms such as Linked In, Tik Tok, Instagram, and Facebook
• Experience creating, shooting, and editing social media content
• Experience with video‑editing and design tools such as Adobe Premiere Pro, Cap Cut, Canva, or similar platforms
• Strong writing, storytelling, interviewing, and communication skills
• Strong understanding of social media trends, algorithms, formats, and audience behavior
• Ability to manage multiple projects, deadlines, and stakeholders simultaneously
• Comfortable appearing on camera and representing the company publicly
• Ability to work independently and move quickly from idea to execution
• Experience working with creators, influencers, or freelance production partners preferred
• Familiarity with social listening, scheduling, analytics, and paid social tools preferred
• B2B, agency, fashion, retail, lifestyle, product‑driven brand, or branded merchandise experience preferred
• May require up to 10% travel

Demonstrates expertise in social media strategy development, content creation, and audience…