Director of Foodservice, North America

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Requisition  (Posted 30+ days ago)

Salary Range: $ – $ annually

Location:

Remote Capable/Waukegan, Illinois, about 40 miles north of Chicago’s Loop

Reports to:

Senior Vice President of Global Sales

• Monthly Auto Allowance
• 401k Plan and up to 4% company matching
• Health insurance
• Vision insurance
• Life insurance
• Health Reimbursement Arrangement or Health Savings Account
• Flexible Spending Accounts (Health, Dependent Care, and Commuter)
• Paid Holidays
• Paid Time Off (PTO)
• Tuition Reimbursement
• Bereavement
• Short Term Disability
• Weekly paychecks
• Rewards & Recognition Programs
• Employee Referral Program
• Employee Assistance Programs (EAP)
• Annual Bonus Program

We are seeking a dynamic and strategic Director of Food service to lead our growth initiatives across key food service channels—including commercial/full-service restaurants, hospitality/hotel and lodging, and non‑commercial segments (e.g., education, healthcare, B&I). This role will also oversee broadline distribution management, ensuring optimal product availability, pricing, and promotional execution through national and regional distributors. The ideal candidate brings deep industry knowledge, strong relationships, and a proven track record of driving revenue and brand presence in the food service space.

This individual will develop and execute sales strategies, build strong relationships with key distributors and operators, and drive revenue growth across national and regional accounts. The role will lead account management efforts by prospecting and building out segment and customer mapping, and will assist in a variety of cross‑functional projects providing organizational and administrative support.

• Deliver/exceed NMV annual Sales Volume & Operating Profit Objectives in Food service with focus on Broad Line distributor partnerships.
• Develop a strategic plan that encompasses multi‑year growth plans outlining revenue, profit potential, and go‑to‑market strategy.
• Channel Strategy and Development
• Develop and execute strategic plans to grow sales in commercial, hospitality, and non‑commercial food service channels.
• Identify and prioritize high‑potential accounts and segments for targeted growth.
• Collaborate with marketing and innovation teams to tailor product offerings and messaging for food service applications.
• Broadline Distribution Management
• Build and maintain strong relationships with key broadline distributors (e.g., Sysco, US Foods, PFG).
• Manage pricing, trade programs, and promotional calendars to drive distributor engagement and performance.
• Monitor distributor compliance, inventory levels, and service metrics to ensure consistent execution.
• Customer Engagement and Sales Execution
• Lead customer presentations, negotiations, and joint business planning with strategic accounts.
• Partner with culinary and R&D teams to support menu ideation and product integration.
• Attend industry trade shows, conferences, and customer events to represent the brand and identify new opportunities.
• Cross‑Functional Leadership
• Collaborate with operations, finance, and supply chain to ensure alignment on forecasts, capacity, and service expectations.
• Provide input into innovation pipeline and go-to-market strategies for food service‑specific products.
• Serve as the voice of the food service customer internally, advocating for their needs and opportunities.
• Manage and attend vendor shows for Broad Line distributors.
• Partner with Marketing team to develop efficient marketing support vehicles and selling stories to drive sales growth with existing and new Broad Line distribution partners.
• Build demand forecasts that are accurate and updated and are reviewed internally for maximum accuracy.
• Travel 50% or more dependent on customer needs and opportunities.

• Organization
  • Business Acumen – Demonstrates knowledge of the market and competition; aligns work with strategic goals.
  • Cost Consciousness – Works within approved budget; develops and…