Sales Development Representative

SKF, reducing friction since 1907, re-imagining rotation for a better tomorrow!

SKF is an industry-leading manufacturer that has been a cornerstone in industrial life. Wherever there are machines or products in motion, SKF bearings are there to reduce friction. SKF drives the industries that support our way of life, powers the machines that put food on the table, and even helps explore the cosmos.

Sustainability is at the heart of everything we do. SKF is on pace to decarbonize all its production facilities by 2030.

We’re guided by our SKF values. Collaboration is critical to the success of our colleagues, partners, and customers. Curiosity and Courage provide a foundation for innovation and advancement. And we do this work out of Care for our people, customers, communities, and the planet.

We’re a company committed to a culture of belonging, where all our people are encouraged to be themselves and grow their careers in an equitable environment.

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The Sales Development Representative (SDR) plays a key role in driving pipeline growth and new customer acquisition by identifying, engaging, and qualifying current and potential customers. This role is designed to build a strong internal talent pipeline and develop future sales and business leaders.

• Identify and prospect target customers aligned with SKF’s strategic segments
• Execute outbound outreach campaigns (phone, email, Linked In, events)
• Qualify inbound and outbound leads to generate sales-ready opportunities
• Conduct discovery conversations to understand customer needs and applications
• Schedule qualified meetings and hand off opportunities to Account Managers or Sales Engineers
• Collaborate with Sales, Marketing, and Application Engineering to support growth initiatives
• Maintain accurate activity, pipeline, and customer data in CRM systems
• Build knowledge of SKF products, applications, and industry markets
• SDRs are responsible for generating and qualifying leads and creating new opportunities that support the sales pipeline.
• Engage current and potential customers through phone, email, Linked In, events, and coordinated field activity to identify needs, qualify opportunities, and create a positive first impression of SKF.
• Conduct structured discovery conversations to understand customer applications, business drivers, reliability challenges, and timing for potential opportunities.
• Support account development by scheduling qualified meetings, preparing clear handoff notes, and ensuring the appropriate Account Manager, or Application Engineering resource is engaged at the right time.
• Maintain disciplined follow-up with customers, including timely responses, meeting recaps, action items, and next steps documented in CRM.
• Escalate customer needs, technical questions, pricing requests, service issues, or high-potential opportunities to the appropriate internal owner while maintaining visibility until resolution.

• Partner closely with OEM Sales, Sales Operations and Enablement, Marketing, Application Engineering, Customer Service, Product Line, and Distribution/Aftermarket teams to support pipeline growth and customer development.
• Coordinate with Account Managers and Application Engineers to align outreach activity, account context, customer messaging, and opportunity handoff expectations.
• Work with Marketing and Sales Enablement to execute targeted campaigns, support trade show follow-up, and convert market intelligence into actionable prospecting activity.
• Collaborate with Application Engineering and Product Line teams to build technical understanding and connect customers with the right SKF expertise when application-specific support is needed.
• Contribute to a consistent internal operating rhythm by sharing customer insights, lead status, activity updates, and CRM data that help improve forecasting, prioritization, and sales execution.

• Qualified opportunities generated (SQLs)
• Pipeline value created
• Lead-to-opportunity conversion rates
• Activity levels (calls, emails, meetings)
• CRM accuracy and data quality
• SDRs are typically measured on pipeline creation, conversion…