Associate Director, Commercial Enablement Global Imaging

Job Description Summary

The Associate Director, Commercial Enablement & Growth Activation is responsible for improving commercial execution and accelerating growth by ensuring customer-facing teams have the right readiness, messaging, tools, and activation support across the buyer journey. This leader manages a team spanning Commercial Enablement and Growth Activation across the global imaging modalities, partnering closely with Product Marketing, Regional Marketing / Training, Commercial Excellence, VP&I, and key stakeholders to drive consistent execution across launches, campaigns, and market shifts.

This role sits at the intersection of strategy and field execution — translating product and downstream marketing direction into seller actions, and building closed-loop feedback systems that continuously improve tools, programs, and commercial performance.

GE Health Care is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world‑changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

• Lead, coach, and develop a team responsible for Commercial Enablement and Growth Activation across Imaging modalities.
• Set clear priorities, roles, and operating cadence to ensure high-quality delivery and adoption.
• Establish scalable standards (templates, playbooks, toolkits, review cycles) to improve speed, consistency, and quality.
• Build a culture of high ownership, customer mindset, and continuous improvement.

• Translate the GTM plan and business priorities into a clear set of sales challenges to win (e.g., creating demand, differentiation, objection handling, value justification, competitive response, adoption/upgrade motions).
• Partner with Regional leaders and Commercial Excellence to ensure enablement priorities reflect regional realities and field needs.
• Ensure enablement supports key commercial roles involved in winning, including (as applicable):
• Product Sales Specialists / Regional Modality Leaders (PPS/RML)
• Strategic account teams (e.g., IAMs / enterprise teams)
• Inbound/outbound sales teams (BDR/SDR)
• Channel partners and distributors
• Define what “good” looks like for each role in key selling motions and ensure enablement reinforces consistent execution.

• Build deep partnerships with Product Marketing, VP&I, Downstream Marketing, Commercial Excellence, and Regional Marketing & Training to ensure enablement is aligned to strategy, grounded in evidence, and designed for adoption.
• Translate product strategy, value messaging, and market priorities into practical field tools and programs.
• Establish clear ways of working across teams (inputs, decision rights, review cycles) to reduce rework and increase speed‑to‑market.
• Ensure consistency across product messaging, downstream activation, and commercial execution.

• Build commercial toolkits that support execution across the customer buyer journey and funnel stages, including:
• awareness / first outreach
• discovery and qualification
• evaluation and differentiation
• proposal/value justification
• negotiation/closing
• adoption, utilization, and expansion
• Align enablement deliverables to key opportunity steps and commercial performance drivers.
• Ensure toolkits accelerate conversion and progression through the funnel.

• Oversee development of standard work for commercial tools such as pitch decks, one‑pagers, messaging guides, battle cards, talk tracks, objection handling, and competitive tools.
• Develop training and reinforcement programs (e.g., launch training, role‑based enablement, refreshers) aligned to field motions and GTM priorities.
• Build scalable toolkits that can be replicated across modalities and regions with appropriate localization.

• Lead commercial readiness planning for product launches, upgrades, and major campaigns.
• Ensure commercial teams and partners are…