Regional Account Executive - Central Region
Listed on 2026-03-12
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Business
Business Development
Company Overview
Armorstack is a Wisconsin-based Managed Intelligence Provider delivering integrated cybersecurity, IT infrastructure, physical security, and strategic advisory services to mid-to-large enterprise organizations. We eliminate the “Integration Tax” by serving as a single source of resilience across four operating portfolios: VERITY (Advisory & Compliance), CORE (Managed Infrastructure), SENTRY (Cybersecurity Operations), and CITADEL (Physical Security). Our clients gain deterministic control over their risk posture without the fragmentation, cost, and complexity of managing multiple vendors.
PositionSummary
The Senior Business Development Manager is a revenue‑critical hire responsible for building, managing, and closing a qualified enterprise pipeline across all four Armorstack portfolios. This is not an account management role—it is a hunter position designed to drive net‑new logo acquisition and expand Armorstack’s footprint in the Wisconsin enterprise market and surrounding region. The ideal candidate understands complex, multi‑stakeholder B2B sales cycles in cybersecurity, IT services, and managed services, and can articulate the business value of integrated resilience to C‑suite buyers.
This role demands strategic thinking, disciplined pipeline execution, and the ability to translate technical capabilities into measurable business outcomes for prospects. The Senior BDM will work directly with the CEO and division leaders to align GTM strategy with Armorstack’s aggressive growth targets.
- Own and execute a new business development plan targeting $150K+ in monthly recurring revenue (MRR) contribution within the first 12 months
- Identify, qualify, and develop enterprise prospects aligned with Armorstack’s Ideal Customer Profile (ICP): mid-to-large organizations (200–5,000+ employees) with complex IT/security environments
- Build and maintain a qualified pipeline with minimum 3x coverage ratio against monthly targets
- Execute outbound prospecting strategies including targeted account campaigns, executive networking, industry event engagement, and strategic referral programs
- Manage full‑cycle sales from initial discovery through proposal, negotiation, and close for deals ranging from $5K–$50K+ MRR
- Position Armorstack’s four‑portfolio value proposition as an integrated resilience platform, not a commodity vendor
- Lead consultative discovery sessions to map prospect pain points to specific portfolio solutions across VERITY, CORE, SENTRY, and CITADEL
- Develop and present business cases, ROI analyses, and proposals that tie Armorstack services to quantifiable risk reduction and TCO savings
- Navigate complex enterprise buying committees involving CISOs, CIOs, CFOs, COOs, and procurement stakeholders using MEDDPICC or equivalent qualification methodology
- Articulate the “Integration Tax” narrative and competitive differentiation to position Armorstack against incumbents and point‑solution competitors
- Provide structured market feedback to the CEO and division leaders on competitive dynamics, pricing pressure, objection patterns, and emerging buyer requirements
- Collaborate with marketing on campaign development, content creation, and account‑based marketing (ABM) initiatives targeting key verticals
- Identify and pursue strategic partnership and channel opportunities that expand Armorstack’s reach
- Represent Armorstack at industry events, trade shows, and community engagements as a subject matter authority on integrated security and IT resilience
- Maintain disciplined CRM hygiene with accurate opportunity staging, forecasting, and activity logging
- Participate in weekly pipeline reviews and forecast calls with executive leadership
- Track and report on key performance indicators including pipeline velocity, win rate, average deal size, and sales cycle duration
- Contribute to the refinement of Armorstack’s sales playbook, battle cards, and objection‑handling frameworks
- 7+ years of B2B business development or sales…
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