Manager Commercial Enablement, Global Imaging WHXR

Manager Commercial Enablement, Global Imaging for our Women’s Health & Xray (WHXR) businesses is responsible for ensuring customer-facing teams have the right tools, training, messaging, and activation support to engage customers effectively and progress opportunities through the funnel.

• Own the WHXR commercial enablement plan and execution aligned to the WHXR GTM plan and key sales motions.
• Translate WHXR priorities into clear enablement deliverables that support consistent execution across regions.
• Support multiple commercial roles involved in winning opportunities, including:
  • Product Sales Specialists / Regional Modality Leaders (PPS/RML)
  • Strategic account teams / enterprise sellers (IAMs)
  • Inbound/outbound sales teams (BDR/SDR)
  • Channel partners and distributors

• Build and maintain WHXR toolkits aligned to key stages of the buyer journey and opportunity funnel, including:
  • Awareness / first outreach
  • Discovery and qualification
  • Evaluation and differentiation
  • Proposal/value justification
  • Negotiation/closing
  • Adoption, utilization, and expansion
• Ensure enablement assets support funnel progression by opportunity step and address key barriers to conversion.

• In close collaboration with Product Marketing and Clinical marketing deliver and maintain high-quality commercial tools such as:
  • Pitch decks and modular slide libraries
  • Customer-facing one-pagers
  • Messaging guides and talk tracks
  • Competitive battle cards and differentiation tools
  • Objection handling and “why change/why now” guidance
• Ensure tools are consistent with Imaging-level narratives and grounded in evidence and customer value.
• Maintain quality control and versioning to ensure field teams always use current content.

• Support launch readiness and campaign enablement in partnership with WHXR Downstream Marketing, Product Marketing, and Regional Marketing/Training.
• Coordinate enablement deliverables required for new product introductions, upgrades, and lifecycle initiatives.
• Ensure commercial teams have clear objection handling and buyer insights at each stage of the selling funnel.

• Establish a structured rhythm with regional teams to gather feedback on enablement effectiveness and evolving needs.
• Create mechanisms to capture Voice of Sales insights and convert them into actionable tool and program updates.
• Support global-to-local execution by providing adaptable toolkits and clear guidance for regional deployment.

• Partner with Commercial Excellence and modality stakeholders to apply win/loss insights to improve competitive positioning, objection handling, differentiation messaging, and value justification tools.
• Use funnel performance data and field feedback to identify where enablement is needed to improve conversion by opportunity stage.
• Drive continuous iteration of enablement tools and programs based on insights and adoption trends.

• Use AI tools to improve enablement speed, responsiveness, and scalability (e.g., first-draft creation, content summarization, talk track variants, localization support).
• Apply team standards and governance for responsible AI usage.
• Identify repeatable AI use cases that reduce cycle time and improve quality.

• Ensure enablement content is organized, accessible, and current within enablement platforms (e.g., Showpad).
• Monitor content usage and adoption and proactively improve relevance, organization, and findability.
• Support tracking and reporting of enablement adoption metrics.

• Bachelor’s Degree in Marketing, Business, Communications, Life Sciences, or related field.
• 6+ years of experience in commercial enablement, sales enablement, commercial excellence, downstream marketing, or related commercial roles.
• Demonstrated experience developing commercial tools, messaging, and training resources for complex products.
• Strong project management skills and ability to coordinate across a matrix.
• Strong communication skills and ability to…