Digital Content Creator & Social Video Producer

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WSAW/WEAU):

WEAU and WSAW are Gray Media stations committed to connecting with the communities we serve. This is a rare opportunity to help shape the digital future of two established newsrooms simultaneously. You'll have the platform, the resources, and the creative latitude to build something meaningful — and the support of two experienced news teams behind you.

The in-person position will be headquartered at WSAW in Wausau, Wisconsin, which is centrally located. Wausau is 1.5 hours from Eau Claire and Green Bay, a two-hour drive to Madison, three hours from the Twin Cities, and four hours from Chicago.

WSAW/WZAW is the CBS and FOX affiliate for north central Wisconsin. WEAU is the NBC affiliate for western Wisconsin. Both newsrooms are award-winning and community-focused.

Job Summary/Description:

WSAW and WEAU are looking for a driven, digitally savvy journalist and content creator to help us innovate and expand the digital reach of both newsrooms. This is a shared, digital-first position serving the audiences of two of Wisconsin's most trusted local news stations — and it's built for someone who is passionate about creating content that engages audiences on all platforms.

You will function as both a producer and a multimedia journalist, creating content that informs, engages, and grows our audiences. You will produce original content for our digital platforms and social media first, then adapt it for our TV newscasts.

Duties/Responsibilities include, but are not limited to:

- Create original content:
Conceptualize, shoot, write, and edit compelling short-form, vertical videos and graphic content specifically designed for WSAW and WEAU’s digital platforms, prioritizing our websites, news and weather apps, and streaming channels.
- Dominate social media:
Develop and execute daily content strategies for platforms like You Tube, Tik Tok, Facebook, and Instagram, turning local news into shareable, high-impact (and dare we say, viral) stories. Engage authentically and respectfully with those audiences.
- Produce live streams:
Identify opportunities with news managers, then plan and execute engaging live streaming events, from breaking news coverage to community spotlights, interacting with our audience in real-time.
- Spot trends:
Stay relentlessly curious about emerging digital trends and platform features, being the first to experiment and innovate with new ways to connect.
- Analyze and adapt:
Dive into analytics to understand what resonates, using data to inform daily editorial decisions and your next big content idea. Regularly review performance metrics and work with news managers to adjust content strategies accordingly.
- Tell Central & Western Wisconsin's story:
Discover and highlight unique local stories, voices, and events that…