Tool Sales Specialist

There’s a Place for You at Viking Electric.

A career at Viking Electric is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Viking Electric  offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the Midwest and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. At Viking Electric, we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Regional Tool Specialist

Location:Any East Region Viking Electric Location (Wausau, Green Bay, Oshkosh, Sheboygan, Madison, Milwaukee...)
Job Type:Full-Time
Schedule:Monday-Friday | Standard Business Hours
Compensation:$66,000 - $90,000

Compensation includes competitive base salary, a 10% annual incentive opportunity, and a comprehensive benefits package. Base salary varies based on experience, skills, and geographic location.

What You'll Do

Drive profitable growth in Viking Electric's tool business by serving as the region's tool expert and sales champion. Partner with Account Managers, Sales Representatives, Tool Champions, suppliers, and branch leadership to expand customer relationships, identify new opportunities, and increase market share across the region.

You will…

• Grow tool sales and profitability by identifying opportunities with existing and prospective customers.
• Support Account Managers and Sales Representatives through customer visits, joint sales calls, product recommendations, and technical expertise.
• Serve as the primary resource for tool-related product selection, training, troubleshooting, and customer support.
• Build strong relationships with supplier partners to support sales growth, promotions, and product training.
• Visit Viking Electric locations throughout the region to support Tool Champions, maintain displays, and assist with branch events and promotions.
• Coordinate tool presentations, trade school events, and customer purchasing programs.
• Develop and execute an annual sales plan focused on profitable growth and market development.
• Track sales performance and communicate insights on customers, products, trends, and growth opportunities.
• Partner with Product Management and Marketing to develop sales initiatives and ensure marketing materials remain relevant and effective.
• Stay current on industry trends, products, and supplier training.

What You Bring

Requirements:

• Minimum 2 years of experience in tool, electrical, industrial, construction, or related product sales.
• Strong understanding of Viking Electric systems, products, and customer base preferred.
• Demonstrated ability to build customer relationships and drive sales growth.
• Strong communication, presentation, and organizational skills.
• High School Diploma or GED required.
• Ability to travel regularly throughout the assigned region.
• Valid driver's license required.

Why Join Viking Electric?

• Competitive salary, annual incentive opportunity, and comprehensive benefits.
• High-visibility role with direct impact on regional growth.
• Opportunity to work with industry-leading suppliers and customers.
• Career growth within one of the industry's leading electrical distributors.

What We Offer You

• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Tuition Reimbursement
• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robus…