Regional Account Manager

Location – Outside

This is an outside role, meaning work is primarily performed outside of the company’s offices. Expected travel is up to 50% which includes trips to our offices in Wisconsin 4/year.

Employee Type – Salaried

Bonus – This position is eligible for a 20% annual incentive bonus based on cooperative and individual performance.

Safety Sensitive – Yes

The Regional Account Manager leads sales execution for mid-sized customer accounts defined as Tier 3, or category-level support for up to Tier 2 customers with P&L ownership. This role works with their supervisor to build joint business plans aligned to Organic Valley’s annual sales strategy, driving volume, profit, and share growth while managing promotional investments and securing innovation launches, onboarding products, production facilities and specifications.

Some technical sales and product acumen are needed along with supporting legal contract terms, execution and review. It requires intermediate financial and data acumen, strong cross-functional collaboration, and a proven ability to deliver results. The RAM serves as a key liaison between internal teams and external partners, ensuring alignment and excellence.

• Develop and execute trade promotion strategies that align with customer and brand objectives, ensuring efficient use of promotional spend and measurable ROI across all programs.
• Manage pricing, forecasts, trade budgets, spending, and volume to deliver against sales targets, proactively adjusting plans to meet changing market conditions and customer needs.
• Conduct post-event and post-launch analysis using syndicated and customer data (e.g., IRI, Nielsen, Retail Link) to assess promotional effectiveness and apply insights to forecast and joint business planning.
• Lead category business reviews with customers to evaluate performance, identify growth opportunities, provide value driven product solutions, production and portfolio improvements, and influence strategic direction based on consumer and market trends.
• Implement brand and ingredient strategies and innovation plans by building strong relationships with customer stakeholders and securing support for key initiatives.
• Use relevant business principles to link consumer insights with actionable strategies, supporting business growth and improving market performance.
• Develop accurate monthly forecasts by analyzing shipment data, consumption trends, and inventory levels, ensuring alignment with supply chain and minimizing out-of-stocks or overages.
• Identify and communicate forecast risks early to cross-functional teams, enabling proactive mitigation and maintaining customer service levels.
• Sell-in new items and collaborate with customer teams to achieve optimal distribution, ensuring product availability and visibility in line with launch goals.
• Partner with cross functional teams to design and execute joint marketing programs that drive consumer engagement and support strategic brand positioning.
• Identify and pursue profitable growth opportunities by leveraging data, customer insights, and cross-functional resources to expand volume and market share.
• Manage contract process as needed and work with cross-functional teams to ensure accurate and effective risk management
• Mentor and support lower-level team members within the channel to foster skill development.

• Represent Sales in cross-functional planning, providing customer insights to influence brand, supply chain, and innovation strategies.
• Maintain advanced technical knowledge through targeted development.
• Other duties as assigned by supervisor.

• Bachelor’s degree in Business, Marketing,…