Digital Marketing Analyst​/Senior Digital Marketing Analyst

Position: Digital Marketing Analyst/ Senior Digital Marketing Analyst
What part will you play? If you’re looking for a place where you can make a meaningful difference, you’ve found it.

The work we do at Markel gives people the confidence to move forward and seize opportunities, and you’ll find your fit amongst our global community of optimists and problem-solvers. We’re always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs. Join us and play your part in something special!

Responsible for executing marketing advertising programs and performing regular analysis and reporting in support of digital marketing initiatives. Collaborates with cross-functional teams, manages multiple projects across various digital channels, and utilizes data-driven insights to optimize performance and achieve marketing objectives.

Job responsibilities

Collect and analyze data across digital marketing channels, including website analytics, email campaigns, and pay-per-click (PPC) advertising.

Monitor key performance indicators (KPIs) and deliver weekly/monthly performance reports to stakeholders (e.g., traffic, conversion rate, CPA/ROAS, and engagement).Identify opportunities to improve conversion rates, user experience, and the online customer journey by analyzing data and user behavior.

Partner with the Digital Content team to analyze website performance, keyword rankings, and organic traffic to improve organic growth.

Build dashboards and reports (e.g., Looker Studio or Power BI) and refresh them on an agreed cadence to communicate performance and insights to stakeholders.

Collaborate with marketing, design, content, and development teams to implement data-driven strategies and deliver shared goals.

Execute paid digital advertising and partner with the business to optimize targeting, conversions, and overall campaign performance (e.g., ROAS, CPA, and lead quality).Identify project risks and implement mitigation plans to keep work on track.

Work Experience Minimum of 3 years hands on data analytics or digital marketing experience

Skill Sets Advanced analytical and technical skills with the ability to translate data into actionable insights

Deep knowledge of Google Analytics (GA4).

Experience with Big Query, SQL, and Java Script Proficient  in Google Tag Manager and conversion tracking

Proficient with Excel and data visualization tools such as Looker Studio or Power BIProven track record in managing successful Google Ads and Linked In Ads campaigns

Solid understanding of website analytics, SEO and AEO principles

Excellent communication skills

Ability to work independently and as part of a team while managing multiple projects and deadlines

Up-to-date knowledge of industry trends, digital marketing best practices, and emerging technologies

Familiarity with CCPA and GDPR laws; experience with One Trust is a plus Familiarity with marketing technology such as marketing automation platforms, brand portals, and digital asset management platforms

Education

Bachelor's degree in Digital Marketing, Data Science, Mathematics, Statistics, or a related field.

Certification Certification in Google Analytics and Google Ads, or comparable hands-on experience

Other data visualization or marketing technology-related certifications preferred

Job level and title offered to the successful candidate will be commensurate with experience, specialized skills relevant to the role, and possession of the outlined preferred qualifications. Markel reserves the right to propose an alternative career level based on these factors.

US Work Authorization US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.

Who we are:

Markel Group (NYSE – MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.

We’re all about people | We win together | We strive for better

We enjoy the everyday | We think further

What’s in it for you:

In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and  offer competitive benefit programs that help…