Campaign Design Lead; Hybrid in Madison, W or Waverly, IA

Position: Campaign Design Lead (Hybrid in Madison, W or Waverly, IA)
At Tru Stage, we're on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what's possible. We need you to help us shape what's next.

You'll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work:
Tru Stage awards and recognition

Job Purpose:

This position is responsible for consulting and developing strategies around the "art of the possible" for audience design and list selection within assigned business segments across Unica Campaign and Salesforce Data Cloud. This role will drive business objectives through oversight of Analyst workload assignments, mentoring others, defining new technology requirements, as well as implementing complex relational database strategies to increase operational effectiveness and customer engagement in Marketing tactics.

Job Responsibilities:

• Responsible for intake and quality of all audience selection work for assigned business segment
• Owns consulting on and researching "art of the possible" for assigned business segment within the audience design/list selection domain
• Participates in Marketing Planning ceremonies, proactively bringing forward ideas for consideration and interfaces with the strategic Marketing Core Team for assigned business segment
• Provides direction and coaching to analysts on complex, high-impact or cross-segment initiatives
• Proactively recommends and drives implementation of new audience selection strategies
• Reviews implementation (QA) of net-new audience logic before production go-live and may occasionally perform complex audience builds.
• Supports complex issue resolution
• Develops and optimizes audience selection processes, including creating documentation and training other team members
• Consults with IT on enablement support as well as required technology lifecycle management needs, identifying appropriate sequencing to minimize disruption to business operations.
• Develops User Acceptance Testing (UAT) plans, executing UAT as well as assigning duties to analysts as necessary
• Leads, plans, coordinates or aligns cross-functional partners on large or complex initiatives.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor's degree in marketing, business, computer science, or related field, or equivalent combination of education and/or related professional work experience.
• 7+ years in the direct response industry with an emphasis on data analysis and campaign (audience) development across direct mail, email and digital audiences.
• Proven experience working with relational databases and demonstrated strong analytical skills.
• Expertise in the following applications: MS-SQL, Unica Campaign, Salesforce Data Cloud, and Microsoft Excel
• Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (or willing to become certified within 12 months of hire)
• Knowledge of Adobe Workfront and Azure Dev Ops preferred.
• Demonstrated success in project management.
• Ability to handle multiple projects and priorities while mentoring others.
• Ability to think creatively to achieve desired results.
• Excellent written and verbal interpersonal skills and ability to work in a project-oriented, diverse team environment.
• Leadership experience in the form of leading direct reports and/or project teams preferred.
• Experience with Salesforce Marketing Cloud a plus.

If you're ready to help make a difference, apply today. A resume is required to apply. Tru Stage may process applicant information using an Artificial Intelligence (AI) tool. This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. Tru Stage recruiters use the screening score as a guide to further evaluate candidates;

the score is one component of an application review and does not…