Bookstore & Marketing Coordinator

Position Overview

The Part-Time Bookstore & Marketing Coordinator supports the strategic partnership between the Marketing Department and the university’s bookstore/vendor. This role is instrumental in the rebrand of the bookstore, strengthening brand awareness, and ensuring retail and promotional efforts align with the university’s mission, values, and visual identity.

In addition to supporting retail branding initiatives, this position contributes to social media content and storytelling that highlights the bookstore as an extension of the university brand and campus experience.

The ideal candidate will have a passion for marketing, branding, retail environments, and collaboration, with the ability to communicate effectively across teams.

• Serve as a primary liaison between the Marketing Department and the bookstore/vendor
• Contribute to the rebranding of the bookstore, ensuring alignment with university brand standards and mission
• Provide regular updates and insights to the Marketing Department regarding bookstore initiatives, vendor activity, and customer engagement
• Support brand awareness through in-store merchandising, promotions, and coordinated marketing efforts
• Assist with social media content related to the bookstore, including:
  • Highlighting merchandise, promotions, and seasonal campaigns
  • Capturing and sharing content that reflects campus culture and university values
  • Coordinating with Marketing to ensure messaging is on-brand and mission-aligned
• Recommend retail products and merchandising strategies that reflect university identity and community interests
• Partner with the Operations team to support signage, layout, and physical space enhancements
• Split work time between the Marketing Department office and the bookstore location
• Support special events, campaigns, and other marketing initiatives as assigned

• Ensure bookstore messaging, merchandise, and promotions reflect and reinforce the university’s mission and institutional values
• Contribute to a welcoming, community-centered retail environment that supports student, faculty, staff, alumni, and visitor engagement
• Assist in storytelling efforts that connect the bookstore experience to the broader university brand and purpose

Faith Commitment: A strong commitment to the Christian faith and the mission and core values of Nelson University.

• Interest or experience in marketing, branding, social media, retail, or related fields
• Strong communication and collaboration skills
• Comfort contributing to or supporting social media content creation
• Ability to work collaboratively across departments and with external vendors
• Attention to detail and interest in visual presentation and brand consistency
• Experience in retail, marketing, or higher education environments is preferred, but not required
• Degree in marketing, business, entrepreneurship, retail, or similar desired, but not required

• This is a part‑time, hourly on‑site position. Time is split between Marketing Department and Campus Bookstore (approximately 15 to 20 hours per week)
• Benefits are not included / holidays are unpaid
• Hours may vary based on bookstore and marketing needs, may include evenings and weekends