Social Media Specialist

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Full Time Clerical Wayland, MI, US

3 days ago Requisition

Position Summary:

The Social Media Specialist is responsible for creating social media campaigns and managing the company’s social media platforms, as well as implementing social media best practices across all social media channels. The successful candidate will be an excellent communicator, a versatile creative writer, an out-of-the-box thinker, and a team player. They will actively collect and analyze data to consistently improve the company’s social media practices, performances, and growth.

About Us:

At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:

Love
:
Love your brothers and sisters and share with them.

Truth
:
Be true in everything you do. Be true to yourself and to your fellow Humans.

Respect
:
You must give respect if you expect respect. Respect everyone, all persons, and all the things created.

Bravery
:
To do what is right, even in the most difficult of times.

Honesty
:
Be honest in every action and provide good feelings in your heart.

Wisdom
:
We cherish knowledge; wisdom is used for the good of the people.

Humility
:
Know that you are equal to everyone else, no better, no less.

In this Role:

• Assists with various advertising duties, focusing on social media marketing, content creation, social care, and engagement to grow audiences, awareness, and engagement.
• Conducts social media audits for enterprise campaigns and initiatives.
• Manage the social media presence for Property channels.
• Assists in establishing and maintaining positive relationships with departments.
• Create and execute social media strategy through competitive research, messaging, and audience identification.
• Stay current with the competitive landscape and social/cultural trends on platforms like Facebook, Instagram, Snapchat, Twitter, and other emerging technologies.
• In-depth knowledge of using popular platforms including but not limited to Instagram, Facebook, Twitter, Tik Tok.
  
  Generate, edit, and publish daily/weekly content within each platform to build brand and increase visibility.
• Maintains consistency of the online community by moderating content, providing initial responses to inquiries, engaging in dialogues, and answering questions.
• Assist in evaluating the effectiveness of paid social marketing campaigns by tracking campaign response and providing feedback on findings with actionable recommendations for performance improvements across all social platforms.
• Monitor community feedback in real-time and respond to/engage with the brand’s audience seven days a week across multiple platforms.
• Coordinate with all stakeholders to photograph property amenity areas, venues, Team Members, promotions, events, and nightlife for posting to social pages.
• Publish event photo albums promptly and maintain a collection of promotional / lifestyle images.
• Assist in creating and presenting social media progress reports and competitive analysis reports monthly to Marketing and Executive management.
• Assist with social media marketing strategy.
• Well-developed interpersonal skills.
• Candidate should be self-motivated, detail-orientated, and prioritize multiple tasks.
• Time management skills, critical thinking, problem-solving, and presentation skills preferred.
• Must be available to capture social content during high-traffic times (evenings and weekends).
• Res…