Digital Marketing Manager - Medical Imaging Systems

Position:
Digital Marketing Manager:
Dynamic Digital Radiography (DDR) and Medical Imaging Systems Job Type: Remote / Full-Time

Position Overview As the Digital Marketing Manager, you will be the digital architect for our Dynamic Digital Radiology (DDR) portfolio, X-ray systems, and PACS solutions. This is a high-impact role centered on transforming complex clinical evidence, research insights, and technical service excellence into compelling digital narratives.

You will bridge the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies.

Key Responsibilities
1. Content Strategy & Clinical Storytelling Curate & Catalog:
Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library.

Technical Translation:
Translate complex X-ray physics, PACS workflows, and service value propositions into digestible, high-converting digital content.

Accuracy Assurance:
Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure all messaging is scientifically/technically rigorous and regulatory-compliant.
2. Omnichannel Campaign Execution Strategic Campaigns:
Design and execute multi-channel campaigns (Linked In, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services.

Event Amplification:
Lead digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS).Performance Analytics:
Utilize GA4 and Search Console to track KPIs, providing actionable insights to pivot strategies based on audience behavior.
3. Community & Thought LeadershipKOL

Collaboration:

Partner with clinical specialists to amplify "Voice of the Customer" content and highlight real-world clinical outcomes.

Engagement Monitoring:
Act as the digital voice of the brand, managing inquiries from healthcare professionals and stakeholders across social platforms.
4. Cross-Functional Synergy Service & Sales Alignment:
Support the digital components of reference site visits and develop lead-generation strategies that scale sales volume grows.

Integrated Messaging:
Work across marketing and applications teams to ensure a unified brand voice across all digital touchpoints.

Core Technical Competencies Social & Distribution:
Expert-level command of Linked In, Facebook, You Tube, Reddit, etc. (Analytics/Channel Management).Marketing Stack:
Proficiency in Hootsuite, Mail Chimp, and SEO/SEM best practices.

Data & Insights:
Advanced knowledge of Google Analytics (GA4) and Google Search Console.

Communication:
Exceptional ability to synthesize clinical/technical data into clear, persuasive copywriting.

Preferred Experience 5+ years in a Digital Marketing role for a technology or healthcare company.

Industry: 3+ years in Medical Device, Radiology, or Health Tech marketing.

Systems Knowledge:
Familiarity with PACS/DICOM workflows and X-ray imaging technology.

Tools:

Experience with Salesforce (CRM) and AI-assisted writing tools (e.g., Writesonic).Why Join Us?

You aren't just posting content; you are accelerating the adoption of life-saving diagnostic technology. As our innovative technologies scale, your role and influence within the organization will grow in tandem.

Benefits We offer a comprehensive and competitive benefits package, including:

Choice of three medical plans and two dental plans

Vision insurance

Company-paid life and AD&D insurance

Supplemental coverage options (life, critical illness, accident, hospital)
Flexible spending accounts (FSA) and commuter benefits
401(k) with company match after one year of service

Unlimited flexible time off policy
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