Director, Social Media & Digital Content

About the Job:

Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including ®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc.

At Beautynova, we are dedicated to delivering better days in people's lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team.

As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.

Job Title: Director, Social Media & Digital Content
Department: Marketing
Reports to: VP Marketing
Job Type: Full Time / Exempt
Location: Hybrid (New Jersey-Based)

Job Summary:
The Director, Social Media & Digital Content is a senior strategic leadership role responsible for shaping and executing a best-in-class, social-first content ecosystem across Beautynova Americas' professional haircare portfolio: ®, DEPOT®, and Medavita. This role sits at the intersection of brand strategy, professional authority, cultural relevance, and platform-native execution. Working closely with the brand marketing and education teams, you will translate brand vision and product innovation into compelling, high-impact content that serves both professional communities (stylists, barbers, educators) and end consumers, without compromising credibility or craft.

You are the connective tissue between brand aspiration and real-world execution - ensuring our content is not only beautiful and engaging, but strategic, culturally fluent, and performance-driven. You understand that content is not a downstream output of campaigns - it is a critical driver of brand equity, education, and growth.

Responsibilities:
Strategic Content Leadership (Pro-First, Digital-First)

• Define and lead the overarching content vision and POV across all three brands, grounded in professional expertise and elevated for digital culture.
• Develop global and regional content frameworks that balance education, inspiration, storytelling, and performance - empowering teams to move quickly without diluting brand integrity.
• Champion a social-first, platform-native mindset, ensuring content is designed for where professionals and consumers actually engage - not retrofitted from traditional assets.
• Translate brand strategy, product launches, and educational initiatives into robust content strategies that ladder directly to business objectives.
• Ensure each brand maintains a distinct voice and role in culture, while operating within a cohesive Beautynova content ecosystem.

Cross-Functional Partnership & Brand Translation

• Act as a strategic partner to Brand Marketing, Education, Sales, Performance Marketing, and Creative, ensuring content is embedded early in campaign and launch planning.
• Bridge the gap between professional authority and social relevance - helping internal stakeholders understand what resonates in culture without sacrificing credibility.
• Collaborate with media, PR, partnerships, and retail teams to create integrated content ecosystems across earned, owned, paid, and trade channels.
• Foster strong relationships with global teams to align content planning, toolkits, and asset creation while allowing for regional nuance.

Social, Community & Advocacy Leadership

• Lead the strategic direction of social media, community, and advocacy efforts across platforms including Instagram, Tik Tok, You Tube, and emerging channels.
• Build content strategies that serve professional engagement, education, and advocacy alongside consumer discovery and brand love.
• Push beyond vanity metrics - ensuring content drives meaningful KPIs across engagement, consideration, conversion, and brand health.
• Stay ahead of platform evolution, cultural shifts, and professional industry trends - anticipating what's next, not reacting late.
• Champion experimentation, testing, and learning to continuously refine what performs and why.

Content Production & Operations

• Oversee end-to-end content strategy and production - from ideation and briefing through shoots,…