Director, Communications

About the Job

Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including ®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc.

At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team.

As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.

Job Title: Director, Communications

Department: Marketing

Reports to: VP Marketing

Job Type: Full Time / Exempt

Location: Hybrid (New Jersey-Based)

The Director, Communications is a senior leadership role responsible for shaping and executing integrated communications, public relations, and influencer strategies that build brand equity, cultural relevance, and professional authority across Beautynova Americas’ portfolio of brands: ®, DEPOT®, and Medavita. This role sits at the intersection of brand storytelling, earned media, influencer advocacy, and cultural intelligence. You will translate brand and product narratives into compelling stories that resonate with professional communities (stylists, barbers, educators) and consumers alike — driving awareness, credibility, and long-term brand love.

You are a strategic storyteller and relationship-builder who understands that PR and influencers are not transactional channels, but powerful brand-building engines when rooted in authenticity, craft, and relevance. You will lead internal teams and external agency partners to deliver consistent, measurable impact across earned and advocacy-driven touchpoints.

• Define and lead a forward-thinking, 360° communications and advocacy vision that builds awareness, credibility, and cultural relevance across all brands.
• Translate brand strategy, product innovation, and professional expertise into clear, differentiated narratives for press, influencers, and industry stakeholders.
• Establish tone of voice and messaging frameworks by brand and platform, ensuring consistency while allowing for channel-specific nuance.
• Own annual, seasonal, and launch-based PR and influencer roadmaps aligned to broader marketing and business priorities.
• Proactively manage brand reputation, ensuring our brands show up with authority, clarity, and purpose across earned channels.

• Lead all aspects of PR strategy and execution, including media relations, press releases, press kits, and events
  .
• Drive consistent, high-quality editorial coverage across consumer, professional, beauty, grooming, and lifestyle media
  .
• Build and maintain strong, long-term relationships with editors, writers, reporters, and industry voices — positioning Beautynova brands as trusted experts, not just product brands.
• Oversee PR strategies for product launches, campaigns, seasonal moments, and “always-on” storytelling.
• Partner with Sales, Education, and Brand teams to surface compelling differentiation, professional insights, and innovation stories for pitches.

• Develop and lead best-in-class influencer and advocacy strategies across professional and consumer ecosystems.
• Build a tiered influencer model spanning professional artists, educators, celebrity stylists, creators, and consumer advocates
  , across organic and paid relationships.
• Ensure influencer strategies balance authentic advocacy, educational value, cultural relevance, and performance outcomes
  .
• Oversee influencer campaigns end-to-end — from strategy and casting through briefing, execution, content delivery, and amplification.
• Identify and nurture long-term talent partnerships that deepen brand credibility and cultural impact beyond one-off campaigns.

• Serve as a strategic partner to Brand Marketing, Social & Content, Education, Sales, and Performance Marketing teams to ensure PR and…