Global Marketing Manager

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The Global Marketing Manager develops global marketing plans that build awareness, improve lead quality, and drive revenue across Phantom and Forza Silicon. This role owns marketing-influenced pipeline performance, supports distinct technical buyer groups, and partners closely with Sales, Product Management, BU leadership, AMETEK divisional marketing, and shared technical marketing resources.

Responsibilities:

Strategic Leadership:

• Develop unified and brand-specific marketing strategies that support business objectives, brand visibility, and growth.
• Partner with Sales, Product Management, and BU leadership to set data-driven marketing direction for products, services, and solutions.
• Analyze markets, segments, competitors, and customer feedback to inform strategy, investment priorities, and product roadmap input.
• Coordinate marketing inputs for the multi-year strategic plan and provide clear feedback to BU management.

Product & Application Marketing:

• Work with Product Management to develop and document compelling positioning, competitive differentiation, and battle cards for both brands' product lines.
• Lead go-to-market planning for new product launches — launch sequencing, channel enablement, sales tools, and launch KPIs.
• Develop application-specific campaigns targeting key use cases across end-markets; capture real-world examples and translate them into marketing assets (video, case studies, application notes, white papers).
• Collaborate with Sales, Product Management, and technical resources to refine value proposition messaging across all channels.

Digital Marketing, Content & Demand Generation:

• Develop digital marketing, content, and demand generation strategies across SEO, SEM, AIO/GEO, social, email, web, multimedia, and paid/organic channels to build awareness, improve lead quality, and support revenue growth.
• Manage websites, landing pages, eCommerce, and digital journeys to improve search visibility, engagement, conversion, and customer experience.
• Create digital and technical content, including video, web copy, social posts, email campaigns, technical publications, case studies, application notes, white papers, collateral, and sales tools.
• Develop audience-specific campaigns that translate complex technical capabilities into clear value propositions for industrial, scientific, defense, OEM, semiconductor, and R&D markets.
• Own digital funnel performance from awareness through qualified lead generation, opportunity creation, and marketing-influenced revenue.
• Use Salesforce, Pardot, and automation to manage campaigns, lead nurturing, segmentation, reporting, and Sales & Marketing Operations improvements.
• Manage China-specific digital platforms, including Baidu and WeChat, to support brand visibility, audience engagement, and lead generation in Greater China.
• Monitor spend and KPIs, including traffic quality, conversion, cost per lead/opportunity, pipeline influence, ROI, and attribution quality.
• Develop account-based marketing approaches for strategic OEM, defense, space, semiconductor, and advanced imaging accounts with technical, long-term buying cycles.
• Use Generative AI tools responsibly to accelerate content development, campaign optimization, and digital workflows while ensuring technical accuracy, brand consistency, and SME review.

Brand Architecture:

• Own the brand architecture across the VRI portfolio — ensure clear, consistent brand identity for Phantom and Forza Silicon.
• Maintain brand guidelines including visual identity, tone, and messaging frameworks appropriate to each brand's distinct audience.

Sales Enablement & Installed Base Growth:

• Develop sales enablement tools and installed-base campaigns that support solution selling, upsell, cross-sell, service attach, renewal, and retention.
• Partner with Sales and Service to identify expansion opportunities, develop customer success content, and track aftermarket KPIs including service revenue, attach rates, renewals, and customer lifetime value.

Budget & Team Management:

• Manage the marketing budget to optimize ROI and revenue impact across digital and traditional channels; own spend allocation, reallocation…