Assistant Manager, Social Media & Digital Content

Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including®,
DEPOT®, and
Medavita
, and operates in North America under our subsidiary, z.one concept USA, inc.

At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team.

As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.

Job Title: Assistant Manager, Social Media & Digital Content
Department: Marketing
Reports to: Director, Social Media & Digital Content
Job Type: Full Time / Exempt
Location: Hybrid (New Jersey-Based)

Job Summary: The Assistant Manager, Social Media & Digital Content supports the execution of the social media and digital content strategy across Beautynova Americas' portfolio of brands, including ®,
DEPOT®, and Medavita
, for both professional and consumer audiences. Working closely with the Director of Social & Digital Content, this role is responsible for coordinating content creation, managing content calendars, supporting campaign execution, creating social-first content, and ensuring seamless execution across social and digital channels. The Coordinator will also assist with community management, content production, trend monitoring, reporting analysis, and cross-functional collaboration to help grow brand awareness, engagement, and overall digital performance.

Responsibilities:

• Support the Director of Social & Digital Content in executing the social media and digital content strategy across Beautynova Americas' portfolio of brands, including ®,
  DEPOT®, and Medavita
  .
• Partner closely with the Director to manage campaign planning, content calendars, creative requests, project timelines, and cross-functional coordination to ensure initiatives are delivered on time and aligned with business objectives.
• Manage the day-to-day social content calendar, ensuring content is planned, scheduled, published, and optimized across all social platforms while maintaining alignment with broader marketing initiatives.
• Coordinate with Brand Marketing, Education, Sales, Creative, E-commerce, Paid Media, and external partners to support integrated campaigns, product launches, seasonal initiatives, and key business priorities.
• Create, capture, edit, source, and repurpose engaging social-first content, including short-form video, Reels, Stories, graphics, photography, and behind-the-scenes content, following a "create once, distribute everywhere" approach.
• Support content production by developing shot lists, creative briefs, production needs, product lists, and content requests for campaigns, photoshoots, education, and events.
• Capture and publish real-time content during photoshoots, trade shows, educational events, and brand activations.
• Track project timelines, deliverables, and approvals across multiple campaigns, ensuring deadlines are met and stakeholders remain informed throughout the creative process.
• Maintain and organize the digital content library, ensuring assets are properly tagged, archived, and easily accessible across teams for future campaigns and marketing initiatives.
• Partner with the Influencer Marketing team to support creator campaigns by coordinating content needs, aligning campaign timelines, and ensuring influencer assets are incorporated into the broader social content strategy.
• Support community management by monitoring social channels, responding to comments and messages, escalating customer service inquiries when appropriate, and identifying opportunities to increase engagement.
• Monitor social trends, platform updates, competitor activity, and cultural moments, proactively recommending content opportunities, emerging best practices, and new platform features.
• Utilize social media management and analytics tools to schedule content, monitor performance, and support publishing workflows.
• Review and analyze social performance reports, identifying key insights, content trends,…