Head of Trade Marketing - CPG Food ; In-office North NJ Office

Head of Trade Marketing - CPG Food Company (In-office North NJ Office)

A Growing Food Manufacturer located in Northern NJ is hiring for a Head of Trade Marketing leader!

We’re looking for a resourceful, driven leader to connect Sales, Marketing, Branding, and Operations and turn strategy into impactful retail execution. This role is ideal for a collaborative, detail-oriented leader who thrives in a fast-paced, entrepreneurial environment. You’ll drive retail readiness, lead promotional planning, align marketing strategies with retailer needs, and play a key role in bringing new product launches to life.

And this is how you'll do it...

Go-to-Market Planning & Execution

• Partner with Marketing to develop and execute annual GTM plans and timelines.
• Tailor marketing strategies to key customers and channels.
• Coordinate cross-functional deliverables to ensure readiness for key account meetings.
• Track GTM milestones and proactively identify execution gaps and risks.

Channel Strategy & Portfolio

• Support the development of channel-specific portfolio strategies.
• Identify commercial and portfolio gaps and partner with Marketing and Branding to address them.
• Collaborate with Marketing, Category Management, and Sales Strategy to align brands, formats, and pack configurations to the right channels and customer segments.
• Partner with Marketing to commercialize new opportunities and close portfolio gaps.

Trade Spend & Promotion Management

• Partner with Sales Operations on forecasting, promotional planning, and optimization.
• Develop and manage promotional calendars aligned with GTM strategies.
• Support the adoption and ongoing use of Trade Promotion Management (TPM) tools.
• Evaluate trade program performance and ROI to drive continuous improvement.

Innovation & Launch Execution

• Lead cross-functional launch readiness across Sales, Marketing, and Branding.
• Coordinate timelines, specifications, display assets, and customer-specific requirements.
• Track launch KPIs and support post-launch performance reviews to identify opportunities for improvement.

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in CPG, including 3+ years in Trade Marketing, Sales Strategy, or a related function.
• Proven experience managing and optimizing trade spend programs.
• Hands‑on experience with Trade Promotion Management (TPM) systems, including implementation and/or ongoing use.
• Experience supporting new product launches at retail and managing cross‑functional launch timelines.
• Strong proficiency in PowerPoint, Excel, and data analysis tools.
• Excellent communication, presentation, and cross-functional collaboration skills.

Compensation range range is $160k base - $190k base plus bonus and Benefits.