New Business Lead, Wellness

New Business Lead, Wellness

We are excited to bring on a New Business Lead – Wellness to join the Workplace Solutions Customer Experience Team. This newly created role represents a unique opportunity to help shape the future of Lincoln's wellness strategy by identifying, evaluating, and bringing innovative wellbeing solutions to market. Working closely with senior leadership, you will help define the strategic roadmap for our expanding wellness portfolio, assess emerging market opportunities, and build the business cases needed to secure investment and organizational support.

You will partner across Product, Distribution, Marketing, and Customer Experience to identify unmet customer needs, source innovative solutions, and deliver offerings that strengthen our core business while unlocking new revenue streams. This role will play a critical part in helping Lincoln thoughtfully expand into direct-to-consumer and adjacent markets, creating meaningful value for customers while positioning the organization for long-term growth.

The ideal candidate combines strategic thinking, business development expertise, knowledge of the well-being ecosystem, and an entrepreneurial mindset with a passion for building something new.

What you'll be doing:

• Shape the future of Lincoln's wellness strategy by developing and evolving a multi-year portfolio roadmap that aligns customer needs, market trends, and business growth objectives.
• Lead vendor sourcing, due diligence and negotiations activities for emerging wellness solutions.
• Assess and evaluate new wellbeing products, services, and strategic partnerships to address customer needs and strengthen Lincoln's value proposition.
• Develop business cases, market assessments, and executive presentations to support investment decisions and gain approval for new offerings.
• Partner with Product, Distribution, Marketing, Legal, Compliance, and Procurement teams to bring new solutions from concept to launch.
• Leverage customer insights, market intelligence, and industry trends to inform portfolio decisions, enhance customer experiences, and strengthen Lincoln's competitive position.
• Drive continuous portfolio optimization by identifying opportunities to enhance, expand, or retire offerings based on market needs and business performance.

What we're looking for:

Must-haves:

• 5 – 7+ years in Marketing, Sales or Account Management that directly aligns with the specific responsibilities for this position.
• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations.
• Excellent written and verbal communication skills as well as ability to communicate knowledgeable and credibly with senior management and internal constituents.
• Strong strategic and business acumen with experience influencing enterprise priorities, driving transformation, and aligning customer experience initiatives to organizational goals.
• Experience evaluating, sourcing, and managing third-party partnerships, vendors, or ecosystem solutions.
• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's).

Nice-to-haves:

• Exposure to direct-to-consumer (DTC), B2B2C, or marketplace business models.
• Experience launching new products, services, or business ventures from concept through commercialization.
• Familiarity with financial wellness, mental wellbeing, caregiving, navigation, lifestyle, or digital health solutions.

Final date to receive applications:
Applications for this position will be accepted through 9/29/2026 subject to earlier closure due to applicant volume.

What's it like to work here? At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What's in it for you:

• Clearly defined career tracks and job levels, along with associated behaviors for…