Vice President, Digital Marketing Analytics

Overview

Vice President, Digital Marketing Analytics at CMI Media Group leads analytical solutions to drive healthcare outcomes through data. The role focuses on strategic measurement, analysis, and client advisory to deliver data-driven insights and recommendations.

• Lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives.
• Oversee the analysis of campaign performance, identify trends, opportunities, and provide actionable optimization recommendations.
• Serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and delivering data-driven insights.
• Collaborate with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights.
• Cultivate and strengthen client relationships, particularly within their analytics departments, demonstrating value of our services.
• Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring the team to reach them.
• Remain at the forefront of the industry, exploring and evaluating new measurement methodologies and analytical technologies.
• Play an active role in new business development, leveraging expertise to identify opportunities and develop innovative analytical solutions.
• Represent CMI Media Group at key industry events, showcasing thought leadership and building relationships with industry peers.

• 10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis.
• 7+ years of experience building and managing high-performing teams.
• Proven leadership skills and a track record of building strong client relationships with excellent communication and interpersonal abilities.
• Experience managing and coordinating multiple projects across internal teams, prioritizing effectively and delivering high-quality work under tight deadlines.
• Experience or education in the pharmaceutical industry is a plus.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus.

The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package; please visit WPP Benefits for more details.