Regional Sr Integrated Marketing Specialist

Overview

Sr Specialist, Regional Integrated Marketing – responsible for developing, managing, and executing cohesive multi‑channel marketing strategies across 3–4 divisions to drive community awareness and customer engagement. Acts as strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives.

• Support the Integrated Marketing Manager, who is the point of contact, owner and driver of integrated marketing plans, to enforce and ensure alignment across teams and timely execution.
• Lead the development of strategic creative briefs for key initiatives, ensuring alignment with divisional goals and national brand strategy.
• Oversee the execution and management of the integrated marketing calendar across all channels, aligning timing and messaging to maximize engagement and performance.
• Oversee and guide the development and localisation of marketing assets, signage, events, sponsor ships, and outreach initiatives to strengthen regional brand presence.
• Lead and partner with National strategy teams to interpret campaign performance and regional market insights, using data to optimise marketing plans and drive results.
• Lead, enforce and uphold brand consistency across all marketing touchpoints within the region, ensuring adherence to national standards and guidelines.
• Monitor and enhance cross‑functional collaboration between Marketing Field Coordinators and Regional Integrated Marketing Specialists.

• Bachelor of Science or Arts degree or equivalent required, or High school diploma or GED required.
• Minimum 3–5 years of relevant experience in home building, real estate, marketing or consumer‑facing industries preferred.
• Strong organisational and time‑management skills; able to manage multiple deadlines across various communities.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
• Resourceful and solution‑oriented.
• Leverage digital and analytical tools with confidence to drive insights and outcomes.
• Experience in home building, real estate, or consumer‑facing industries is a plus.

Regular, in‑person attendance at company communities/job sites and offices during regular work hours is an essential function of this job. Requires the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds.

Job may require occasional operation of construction equipment. Finger dexterity may be required to operate a computer keyboard and calculator.

Base compensation ranges from an annual salary of $67,400 – $84,300, subject to adjustment based on business‑related factors such as employee qualifications, geographic pay differentials and operational considerations. This position may be eligible for bonuses and commissions. It will be eligible for benefits listed in the company policy.

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well‑being and professional growth. Our Associates have access to robust health insurance plans, including medical, dental and vision coverage. We offer a 401(k) retirement plan with a $1 for $1 company match up to 5%, paid parental leave, an associate assistance plan, education assistance, up to $30,000 in adoption assistance, up to three weeks of vacation annually, holiday, sick leave and personal day policies, a new‑hire referral bonus program, significant home purchase discounts and unique community events.

Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms.

Lennar is an equal opportunity employer and complies with all applicable federal, state and local fair employment practices laws.