Content & Social Media Consultant

Content & Social Media Consultant

The Role at a Glance:
As the Content & Social Media Consultant, you will support the development and execution of the Workplace Solutions (WPS) content strategy, including social media, thought leadership, research activation, and amplification efforts that elevate WPS and support business objectives. You will partner closely with enterprise marketing and communications centers of excellence to align content initiatives, advocate for Workplace Solutions priorities, and help execute corporate-funded campaigns, as well as WPS social media, content, and thought leadership programs.

Through performance measurement, audience insights, and ongoing optimization, you will ensure content and thought leadership investments drive meaningful business impact and strengthen WPS' market presence.

What you'll be doing:

• Manages execution of measurable, annual thought leadership, research, paid media, and content priorities that support Workplace Solutions business objectives, as well as aligned marketing awareness, engagement, and lead generation goals
• Serves as Workplace Solutions liaison to Corporate Marketing and Communications centers of excellence (including Corporate Social Media, Corporate Advertising, Corporate Communications), ensuring alignment for execution
• Manages coordination and execution of B2B and B2C Marketing initiatives impacting Workplace Solutions audiences
• Builds strong cross-functional relationships to ensure WPS receives appropriate visibility and support within enterprise Marketing and Communications efforts
• Partners closely with WPS marketing strategy teams to identify and execute opportunities with paid media, social amplification, and content activation
• Interacts and develops relationships with external content agencies, industry publications and partners, etc.
• Evaluates campaign effectiveness and develop executive-level reporting that demonstrates business impact, engagement trends, and return on investment

What we're looking for:

Must-haves:

• 3 - 5+ Years of relevant work experience in marketing and/or communications
• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's)
• Demonstrates creativity and functional expertise in Social Media and content marketing
• Experience in sourcing and managing content development and publishing
• Maintains excellent writing & language skills

Nice-to-haves:

• Experience with Group Benefits or Defined Contribution Plans

Final date to receive applications:
Applications for this position will be accepted through August 21st, 2026, subject to earlier closure due to applicant volume

What's in it for you:

Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes

Leadership development and virtual training opportunities

PTO/parental leave

Competitive 401K and employee benefits

Free financial counseling, health coaching and employee assistance program

Tuition assistance program

Work arrangements that work for you

Effective productivity/technology tools and training

The pay range for this position is $72,900 - $131,600 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role.

The base pay is just one component of Lincoln's total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln's standard benefits package.

About The Company:

Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services. With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.

Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran…