Head of Product - Media OS, IQVIA Digital

Head Of Product – Media Os, Iqvia Digital

Iqvia Digital is transforming healthcare marketing through data-driven, privacy-first, omnichannel engagement solutions. Powered by Iqvia's industry-leading data, identity, and measurement capabilities, Media Os serves as the intelligent operating system enabling healthcare marketers to plan, activate, measure, and optimize campaigns within a unified platform.

We are seeking a visionary and execution-oriented Head Of Product – Media Os, Iqvia Digital to lead the next evolution of our flagship platform and drive innovation at the intersection of healthcare, data, and advertising technology.

Position Overview

The Head Of Product – Media Os, Iqvia Digital will own the vision, strategy, roadmap, and market success of Iqvia Digital's flagship healthcare marketing platform. This leader will drive the transformation of Media Os from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.

The ideal candidate brings deep expertise in AdTech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams and deliver measurable business impact.

Key Responsibilities

• Product Vision & Strategy
• Define and lead the long-term product vision for Media Os, aligning with Iqvia Digital's mission to deliver personalized, data-driven healthcare marketing solutions.
• Drive the evolution of Media Os into an intelligent, AI-powered audience and activation platform.
• Develop product positioning that differentiates Media Os through identity, data intelligence, and omnichannel orchestration.
• Establish strategic priorities and investment plans that support growth, innovation, and market leadership.

• Product Roadmap & Innovation
• Own and execute the end-to-end product roadmap across:
• Campaign planning and forecasting capabilities, including AI-driven recommendations.
• Audience development, segmentation, direct-to-consumer workflows, and federated audience models.
• Identity and data infrastructure, including expansion of identity graph capabilities and enterprise-wide data accessibility.
• Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.

• Lead innovation initiatives focused on:
• AI-driven campaign optimization and automated decisioning.
• Closed-loop marketing and performance intelligence.
• Real-time analytics and adaptive campaign management.
• Seamless user experiences across planning, activation, measurement, and optimization workflows.

• Platform & Ecosystem Leadership
• Lead the development of Media Os as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
• Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.
• Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.
• Anticipate market trends and evolving customer needs to maintain competitive advantage.

• Commercial Strategy & Growth
• Partner closely with Sales, Marketing, and Client Success teams to:
• Refine product packaging, pricing, and go-to-market strategies.
• Accelerate platform adoption among agencies and pharmaceutical clients.
• Develop platform-led growth initiatives that drive revenue expansion.
• Support integrated campaign solutions and new market opportunities.

• Champion customer success by:
• Delivering measurable improvements in reach, engagement, efficiency, and campaign performance.
• Demonstrating the value of consolidated workflows and reduced operational complexity.
• Ensuring strong customer adoption and retention outcomes.

• Cross-Functional Leadership
• Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.
• Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.
• Foster a culture of innovation, accountability, and customer-centric product development.
• Align organizational stakeholders around product priorities, investments, and business objectives.

• Thought Leadership & Industry Influence
• Represent Iqvia Digital as a recognized industry leader in healthcare marketing innovation.
• Advocate for data-driven personalization, identity-based marketing, and AI-powered advertising technologies.
• Share insights through industry events, client engagements, conferences, and executive forums.
• Help shape the future of privacy-first, healthcare-focused marketing platforms.

Required Qualifications

• 12+ years of product management and product leadership experience in:
• Advertising technology (AdTech)
• Marketing technology (Mar Tech)
• Digital platforms
• Data-driven SaaS environments

• Proven success building and scaling enterprise platforms supporting planning, activation, and measurement…