Growth Marketing Manager; AI-Enabled

Career Opportunities with Day Smart Software

Careers At Day Smart Software

Current job opportunities are posted here as they become available.

Day Smart supercharges experience-based businesses with innovative, industry-specific software services that power customer and revenue growth. With thousands of partners worldwide and dozens of industry awards, we provide best-in-class solutions that help our customers grow their businesses.

Slick is the appointment and payment software that salon owners actually love. Born from Founders Factory and built in collaboration with L'Oreal, we're changing how hair and beauty businesses manage bookings, payments, stock, and the admin that gets in the way of creativity. Around ten thousand businesses run on Slick. In the UK we're established and well known. In the US we're almost entirely unknown, and that's the part that should interest you.

We're looking for an AI-enabled Growth Marketing Manager to build Slick's presence in the US. You'll sit in the Beauty BU and report directly to our Head of Marketing, who you will partner with across many growth initiatives.

The role isn't optimizing a funnel that already works, it's finding where salon owners are already paying attention and getting Slick in front of them, then making sure the page they land on earns the click.

This is a broad role and a hands-on one. You'll be making things and getting them in front of people, and you'll see them live the same week.

We're a startup inside a bigger company, however you do have real support in the places that usually eat a growth marketer's week. You're not buying media or living inside the Meta or Google Ads accounts, and you're not making the creative. But you'll also stretch past what's traditionally growth marketing. Some weeks that means pitching a trade publication or chasing a podcast booking.

Some weeks it means helping our product marketer get a launch out the door, or picking up a partnership conversation because you're the one who spotted it.
That breadth is only workable because of how the job gets done. If you already use AI to compress research, drafting, production and analysis into a fraction of the time they used to take, this scope is exciting rather than impossible. That's the honest bar, and it's why the title says what it says.

You own one question: where are US salon owners already paying attention, and how do we show up there and convert? That means:

• Develop the campaign concepts and creative briefs behind our paid programs, then build and test the landing pages traffic arrives on. We have an agency on Meta and Google, so you're not buying media, you're deciding what runs, and you own conversion rate on every page where we point spend.
• Own the third-party citation work that gets Slick cited by AI answer engines. It's the same outreach muscle as press, pointed at a different target, and it's becoming one of the highest-leverage things a growth marketer can do.
• Produce ‘question shaped’ content built for how salon owners search now, across Google and AI assistants, and measure whether it landed.
• Be our voice in community groups.
• Build and launch nurture email sequences with support from marketing and central services teams.
• Get our customer referral program off the ground.
• Partner with our social manager on US campaign concepts and American context.
• Keep the view of what's shipping, so the whole team knows what's live and what's next.
• You'll be measured on qualified volume into the US funnel, conversion rate on every page we…