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Director, AI-Driven Digital Acquisition
Job in
Webster, Worcester County, Massachusetts, 01570, USA
Listed on 2026-06-29
Listing for:
Mapfre
Full Time
position Listed on 2026-06-29
Job specializations:
-
IT/Tech
Digital Marketing, IT Project Manager
Job Description & How to Apply Below
Mapfre is seeking a Director, Digital Acquisition to enhance the customer acquisition journey for its Personal Lines portfolio. This role focuses on optimizing every stage from lead generation to conversion while ensuring a balance between performance and customer experience.
The ideal candidate will have over 7 years of experience in insurance and digital acquisition. Responsibilities include leading the acquisition funnel, improving the quote experience, and advancing AI capabilities.
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