Director, Digital Product Management - Personal Lines

Director, Digital Product Management - Personal Lines

Location:

Webster, MA, US

Company: MAPFRE

Mapfre is seeking a Director, Digital Acquisition to own and elevate the end-to-end customer acquisition journey across our Personal Lines portfolio. This high-impact role is responsible for driving growth by optimizing every stage of the funnel- from lead generation through quote to bind- while balancing conversion performance, customer experience, and profitability.

You will shape the digital acquisition strategy by leveraging data, AI-powered insights, experimentation frameworks, and cross-functional leadership. This is a unique opportunity for a strategic, hands‑on leader to transform how customers engage, quote, and purchase insurance in a dynamic, innovation‑driven environment.

• Lead the end-to-end acquisition funnel, including leads, quote experience, and bind conversion
• Define and execute a funnel optimization strategy aligned with growth and profitability objectives
• Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities
• Establish and manage KPIs, performance metrics, and optimization frameworks

• Design and continuously improve a best-in-class digital quote experience
• Identify friction points and streamline the customer journey across touchpoints
• Use AI-powered personalization to tailor quote pathways and enhance user engagement

• Lead A/B testing and experimentation programs to continuously improve performance
• Utilize AI tools to accelerate testing cycles and predict outcomes
• Translate analytical insights into clear, prioritized actions that drive measurable impact

• Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance
• Partner with Data Science teams to deploy predictive models for conversion optimization and fraud detection
• Enable dynamic content optimization and advanced customer segmentation
• Ensure AI usage is responsible, ethical, and compliant within insurance regulatory standards

• Serve as a key integrator across Product, Pricing, IT, State Management, and Data & Analytics
• Ensure alignment with underwriting strategy, profitability goals, and digital transformation priorities

• Own and evolve the fraud prevention strategy across leads and quotes
• Implement AI-driven fraud detection tools and predictive risk models to safeguard business performance

• Develop and manage dashboards, reporting tools, and performance insights
• Monitor funnel health and deliver actionable insights to senior leadership

• 7+ years of experience in insurance, digital acquisition, or funnel optimization
• Demonstrated success optimizing end-to-end customer acquisition journeys
• Experience leveraging AI, predictive analytics, or automation tools in a business context
• Strong understanding of insurance quoting processes and underwriting principles
• Deep experience with A/B testing, experimentation frameworks, and data-driven optimization
• Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization
• Strategic thinker with the ability to translate vision into execution
• Proven ability to influence and align cross-functional stakeholders
• Strong analytical, problem-solving, and communication skills

As a global insurance leader with a strong local presence, we offer more than a job- we provide a purpose-driven career where your growth, well-being, and impact truly matter.

Join a company built on trust, collaboration, and inclusion. Our values guide everything we do, creating a workplace where people feel respected and empowered.

Enjoy competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts.

Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your…