Marketing Director-Long Term Care at Webster

QUALIFICATIONS:

Bachelor's Degree of Business Administration or nursing, or equivalent experience and knowledge preferred.

Good communication, negotiation, and public relations skills.

Professional sales experience, preferably in the health care industry.

Demonstrate a history of positive sales results.

Ability to market and deal tactfully with customers, referral sources, and the community.

Valid driver's license with the maintenance of a good driving record and an automobile that is insured in accordance with state.

Self-directed with the ability to work with little supervision.

Must be computer literate (MS Office); compliance with accepted professional standards and practices.

ESSENTIAL FUNCTIONS:

Generate appropriate referrals.

Meet growth and development targets and actively establish and maintain market acceptance.

Marketing with patient care team is encouraged. Build the team to be used as a selling point.

Maintain standards of high-quality customer service and show respect to all customers, both internal and external.

Establish and maintain professional relationships with key physicians, nursing home administrators DON's, hospital personnel, etc.

Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary projections.

Employ marketing and promotional initiatives as directed.

Monitor and report cost-effectiveness of marketing efforts.

Provide educational in-services to accounts on a regular basis. Become a resource for the customer and the community.

Effectively implement a territory management system. Strategically re-assess the territory on an on-going basis and adjust plans and actions accordingly.

Identify opportunities for additional or improved services to address unmet customer needs.

Convey information regarding referral sources and how they want to be communicated with to the team.

Admissions should always be appropriate for hospice care, and informed consent must be obtained.

Present thorough, detailed, and individualized reports to DON/Staff after an admission.

Participate in evening/weekend call for admissions as required, in a competent and responsive manner.

Assure for compliance with local, state, and federal laws, Medicare regulations, and established personnel policies and procedures .

PHYSICAL REQUIREMENTS:

Have the ability to safely perform movements such as pushing, pulling, lifting, bending, kneeling, reaching and lifting up to 50 pounds with or without reasonable accommodations

WORK SCHEDULE:

As assigned, including some weekends, evenings and holidays; non-exempt position AA/EEO/M/F/D/V
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