Brand & Communications Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Position Summary

The Brand & Communications Manager oversees Wellby Financial's brand voice, external communications, and marketing content across channels, serving as the senior authority on verbal identity, public relations, and brand messaging. The role provides leadership for brand initiatives and content development, ensuring alignment with organizational priorities while expanding content capacity and supporting campaigns, partnerships, and media presence. Operating as both strategist and hands-on contributor, the position balances brand stewardship with direct creation of marketing and communications materials that support business objectives, member engagement, and community presence.

Principle Duties and Responsibilities

• Willingness and ability to exhibit Wellby Core Values every day.
• Works with purpose and is driven to provide the best team member experience.
• Serve as the senior steward of Wellby's verbal identity, safeguarding and evolving brand voice and messaging standards across all marketing and communications channels and formats.
• Provide senior editorial oversight to ensure brand consistency, clarity, and quality across campaigns, partnerships, and organizational initiatives, reflecting Wellby's values and member experience.
• Serve as a senior-level content creator for the Marketing & Communications team, developing high-quality marketing and communications materials including email campaigns, website copy, blogs, executive messaging, product and campaign messaging, and external communications.
• Increase content production capacity and effectiveness by independently leading complex or high-visibility deliverables, reducing bottlenecks, and supporting marketing campaigns and organizational priorities.
• Partner with the marketing department's production and operations teams to ensure timely delivery of cohesive and effective messaging.
• Maintain a forward-looking content pipeline aligned with campaign calendars and strategic priorities.
• Provide senior-level messaging support for integrated marketing campaigns and enterprise initiatives by translating product, promotional, and strategic priorities into clear, compelling marketing narratives.
• Ensure campaigns are supported with cohesive messaging across all channels and touchpoints, including leading development of press releases, external announcements, and media materials.
• Support executive communications, speaking engagements, and public-facing messaging.
• Identify and execute proactive media and thought leadership opportunities, while strengthening and maintaining media and community relationships that enhance Wellby's brand visibility, credibility, and reputation.
• Partner with senior leadership on reputation management and strategic external communications, providing guidance and execution for high-impact public-facing initiatives.
• Lead organic social media strategy and content alignment with brand voice, campaigns, partnerships, and organizational priorities.
• Ensure social channels support brand visibility, storytelling, community engagement, and reputation.
• Lead execution of strategic sponsor ships, partnerships, and event-related agreements, ensuring contractual deliverables are fulfilled and coordinated effectively across teams.
• Ensure partnerships and sponsored activities strengthen Wellby's brand by developing cohesive messaging and content that extend visibility, support activation, and align with strategic objectives
• Support executive and organizational preparation for high-visibility events and engagements.
• Collaborate with internal departments, executive leadership, and external partners to ensure alignment of messaging and brand standards.
• Provide guidance and mentorship to team members on messaging, brand voice, and content quality.
• Support development of scalable processes and frameworks for brand, PR, and content as the function grows.
• Act as a trusted senior partner and extension of the Vice President of Marketing & Communications.
• Performs other related duties as assigned.

Knowledge, Skills, and Abilities (KSA)

• Knowledge of Wellby's organizational functions and general operating policies and procedures.
• Knowledge of general office practices and procedures, business English, spelling, and punctuation.
• Knowledge of personal computers, utilizing Microsoft Office Suite and other software.
• Knowledge of brand strategy, content development, and communications within a regulated or financial services environment.
• Knowledge of integrated marketing campaigns and multi-channel messaging across digital and traditional platforms.
• Knowledge of public relations strategy, media engagement, and reputation management.
• Knowledge of design principles, visual identity systems, and brand asset management.
• Skilled in operating computer equipment and general office machines such as personal computers, copiers, projection equipment,…