Marketing Manager

MARKETING MANAGER Lift Plastic Surgery | Webster, TX (Houston metro) | Full-time, on-site $70,000 to $90,000 base, depending on experience

Lift Plastic Surgery is a facelift-focused plastic surgery practice in the Houston metro, led by Dr. Shitel Patel, a double board-certified plastic surgeon with craniofacial fellowship training and more than 15,000 procedures performed. Our results are dramatic and natural, which means our marketing raw material is better than almost anyone's. We need the person who can turn it into demand.

You will own marketing for the practice: content, social, organic, and paid. This is a content-first, in-office role. You will plan shoots, capture photo and video yourself, edit short-form content, run our channels, and manage an outside paid-media partner against clear cost-per-consult targets.

You report directly to our CEO, who built her career in brand strategy. You will get real direction, fast decisions, and zero committees.

One more thing that makes this role different: our practice runs on an AI platform our founders built, which handles lead follow-up, booking, and nurture automatically. Your job is to create demand. The system captures and converts it. Your scorecard is booked consultations and revenue by channel.

• Plan and run weekly in-office shoots: surgeon content, before-and-afters, patient stories, team and culture
• Shoot and edit short-form video yourself (Reels, Tik Tok, Shorts)
• Manage patient consent workflows for every piece of content (we are strict on this)

• Instagram (primary), Tik Tok, You Tube Shorts, and Facebook
• A 5x per week posting cadence, community management, and DM coordination with our patient care team

• Google Business Profile, review generation, website content, and local SEO fundamentals

• Own the paid budget and manage our freelancer or agency partner
• Feed them creative, set cost-per-consult targets, review performance monthly, and cut what does not work

• Keep visual and voice consistency across every patient touchpoint
• Deliver a monthly scorecard tied to consultations booked and revenue by channel

• A consistent publishing engine: 5 posts per week, shot and edited in-house
• Measurable growth in consultation volume from organic and social
• A paid program hitting cost-per-consult targets through a well-managed vendor
• A brand that looks and sounds unmistakably like Lift everywhere a patient finds us

• You have 3 to 5+ years in marketing with a portfolio of content you personally shot and edited
• You are proficient in short-form video editing (Cap Cut, Premiere, or similar)
• You are comfortable directing people on camera, including a busy surgeon and nervous patients
• You have run paid campaigns yourself, or worked closely enough with paid media to manage a vendor with confidence
• You are organized: content calendars, asset libraries, consent tracking
• You can work on-site in Webster, TX (this is an in-office role by design; the content lives here)
• You are comfortable operating within HIPAA and patient-consent requirements (we will train you on specifics)

• Aesthetics, plastic surgery, med spa, dental, or wellness marketing experience
• Spanish fluency (a meaningful share of our patients are Spanish-speaking)
• Photography skills with a mirrorless or DSLR camera
• Experience with CRM and marketing platforms

• $70,000 to $90,000 base, depending on experience