Senior Communications Manager

Location:

Remote within the UK – including occasional travel for meetings

To manage the organisation’s daily digital presence, content creation, and platform strategy to perform comprehensive audience research, campaign planning, and strategic brand positioning with buffer tracking, influencer collaborations, and impact storytelling templates.

• Audience Mapping:
  Identify and map key target audiences, high-value influencers, sector collaborators, and partnership opportunities.
• Content Segmentation:
  Build tailored content strategies for distinct audience personas, including donors, supporters, corporate partners, and influencers.
• Content Frameworks:
  Establish core content pillars that balance planned, high-impact campaigns with agile, real-time community engagement.
• Storytelling Optimisation:
  Review, refine, and streamline the workflow for capturing, producing, and distributing sensitive family and impact stories across web sites, publications, fundraising materials, media, and social channels.
• Champion and evolve organisational safeguarding, consent, representation, and dignity guidelines for ethical content collection. Produce and oversee compelling written stories and case studies for digital and print audiences, identifying opportunities to maximise their impact.
• Lead the organisation's storytelling approach, ensuring all content is ethically captured, appropriately documented, and aligned with organisational values and humanitarian principles.

• Channel Management:
  Oversee daily operations, publishing, and community engagement for Instagram, Tik Tok, Linked In, and Facebook, and explore the consistent use of new platforms such as up scrolled.
• Content Calendar:
  Maintain and socialize a centralized master content calendar via Buffer to ensure cross‑departmental visibility and alignment.
• Brand Consistency:
  Audit and optimise all social profiles to ensure consistent branding, tone of voice, and maximum organic discoverability.
• Act as a brand ambassador, maintaining a consistent brand identity, voice, and messaging across all channels, platforms, campaigns, and stakeholder communications.
• Growth Strategies:
  Implement organic growth frameworks and native platform best practices to scale community size and interaction rates.

• Content:
  Own the creation, publishing, and maintenance of optimized, up‑to‑date website content.
• Non Social Media Assets:
  Produce diverse, non‑social media assets including web stories, case studies, campaign collateral, fundraising text, and event/print materials.

• Team coordination: working closely with and brief international teams including videographers and photographers in Gaza to capture content and provide high quality footage that allows for the documentation of our work and storytelling of the beneficiaries of our programmes.
• Freelancers: working closely with, and managing, external contractors (including video editors and content creators) to create high quality, impactful footage that documents the work being done in a cost-effective way.
• Safeguarding & Data Compliance: ensuring at all times the team is working in a GDPR and data compliant way. Ensuring at all times that all footage / imagery captured of any programme beneficiary keeps safeguarding and the wellbeing of the children front and centre of all of the work we are doing.
• Cost Efficiency: ensuring at all times that the team is managed in a constructive, productive and cost‑effective way to maximise donor income received from individuals and third parties using the materials produced by the team.
• Crisis Support: working with core and senior team members to ensure all and any crisis situations online are managed efficiently, sensitively and lawfully.

• Campaign Delivery:
  Design and execute digital campaigns that align directly with organizational fundraising targets and advocacy objectives.
• Influencer Partnerships:
  Lead community initiatives, including influencer outreach, cross‑brand collaborations, Q&As, and digital events.