Performance Marketing Leader

Overview

Job Position:
Paid & Performance Marketing Lead
Company:
Pro Coffee Gear

Location:

Remote
Type:
Full-time

Reports to:

VP of Product & Growth

Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data-driven growth engine — and paid media is a critical part of that foundation.

We’re hiring a Paid & Performance Marketing Lead to take charge of customer acquisition across paid channels and shape how this function evolves as we grow. This role combines strategic oversight with hands-on involvement. You’ll guide external partners, oversee performance across key platforms, and gradually build internal capabilities to reduce reliance on agencies. You’ll be responsible for turning paid media into a consistent, scalable driver of revenue.

This position is ideal for someone who wants real ownership, enjoys working across teams, and is motivated by building systems that deliver measurable growth.

• Acquisition Strategy & Channel Management
  • Develop and execute paid acquisition plans across core platforms such as Google and Meta.
  • Allocate budgets across channels and campaigns to maximize return.
  • Define success metrics and ensure performance aligns with business goals.
  • Continuously refine strategy based on results and changing market conditions.
• Agency Oversight & Performance Accountability
  • Manage relationships with external media agencies and ensure high-quality execution.
  • Review campaign strategies, validate recommendations, and provide direction.
  • Hold partners accountable to performance targets and business outcomes.
  • Ensure campaigns reflect brand standards and commercial priorities.
• Building Internal Capabilities
  • Identify opportunities to shift campaign ownership from agencies to internal teams.
  • Create a phased plan to bring more execution and strategy in-house.
  • Establish workflows, tools, and best practices to support internal operations.
  • Contribute directly to campaign setup, optimization, and testing when needed.
• Google Ecosystem (Primary Growth Driver)
  • Oversee performance across search, shopping, and automated campaign types.
  • Align campaigns with product availability, priorities, and lifecycle stages.
  • Improve conversion by optimizing keywords, feeds, and landing page alignment.
• Meta Ecosystem (Awareness & Retention)
  • Lead campaign strategy across audience acquisition and retargeting efforts.
  • Collaborate with creative teams to develop and iterate on ad content.
  • Ensure campaigns support longer buying journeys and customer education.
• Testing & New Channel Development
  • Explore and evaluate additional acquisition channels such as Reddit, Linked In, and partnerships.
  • Design structured experiments with clear goals and decision criteria.
  • Scale successful initiatives and discontinue underperforming ones efficiently.
• Performance Tracking & Insights
  • Monitor campaign performance and provide clear reporting on key metrics.
  • Analyze results to identify trends, risks, and growth opportunities.
  • Improve tracking, attribution, and data accuracy over time.
  • Share actionable insights with leadership to inform decision-making.
• Cross-Team Collaboration
  • Work closely with merchandising, lifecycle marketing, creative, and sales teams.
  • Align paid efforts with product launches, promotions, and inventory constraints.
  • Ensure consistency across messaging, targeting, and customer experience.

• Early Impact (first 3–6 months)
  • Strong visibility into channel performance and spend efficiency.
  • Clear direction and improved output from agency partners.
  • Better coordination between paid media, product priorities, and creative.
• Longer-Term Impact (6–12 months)
  • Increased internal ownership of campaign execution.
  • Reduced dependency on external agencies while maintaining or improving results.
  • Successful launch of new acquisition channels.
  • Paid media operating as a predictable and scalable growth lever.

• Take full ownership of a core growth function with measurable…