Senior Product Manager - Campaign Lifecycle Platform - CVS Media Exchange; CMX

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

CVS Media Exchange [CMX] is building the next generation of retail & health media technology. We empower suppliers, merchants, store teams, brand advertisers, and agencies through full‑funnel media solutions powered by CVS's unmatched in‑store and online data. Our reach, scale, and insight capabilities enable measurable outcomes-and we're only getting started.

At the center of this transformation is a foundational, end‑to‑end campaign lifecycle platform that supports how campaigns are sold, planned, activated, optimized, measured, and billed across CMX's onsite, in store, offsite, and experiential experiences.

We are seeking a Senior Product Manager to help define and build this platform-owning core capabilities across sales and campaign workflows while identifying and activating AI‑driven and agentic use cases that improve how CMX operates s individual contributor role would be ideal for a hands‑on platform builder who thrives in ambiguity, is comfortable navigating complex systems, and is motivated by building durable product foundations that unlock speed, consistency, and automation across teams.

• Own core components of an end‑to‑end campaign lifecycle platform, spanning pre‑sales, campaign setup, activation, optimization, measurement, and billing.
• Help define a unified product strategy that serves as a shared foundation across CMX products rather than a standalone point solution.
• Translate long‑term platform vision into a phased, executable roadmap that balances near‑term delivery with long‑term scalability.

• Partner with Product, Engineering, Data Science, and Operations to identify, evaluate, and prioritize AI and agentic use cases across the campaign lifecycle.
• Help activate AI‑driven capabilities that improve CMX internal operations, including workflow efficiency, decision support, automation, and campaign execution quality.
• Ensure AI capabilities are thoughtfully integrated into the platform roadmap with clear business value, guardrails, and success metrics.

• Lead the full product lifecycle from discovery through launch and iteration, including requirements definition, discovery & scoping, and delivery.
• Work closely with Engineering and Architecture on platform design decisions, including APIs, data models, and extensibility.
• Write clear, outcome‑oriented product requirements that align business goals with technical execution.
• Define success metrics across adoption, operational efficiency, and platform performance.

• Act as a connective layer across CMX teams, ensuring alignment between campaign platform capabilities and onsite and in store, offsite, self‑service, and future product needs.
• Partner with Sales, Operations, and Client Success to ensure the platform improves both internal execution at scale and advertiser experience.
• Communicate product strategy, tradeoffs, and progress clearly to senior stakeholders and leadership.

• New York, NY - Soho office
• Boston or Wellesley, MA
• Woonsocket, RI
• Blue Bell, PA
• Chicago, IL

• 5+ years of experience in product management with a strong understanding of end‑to‑end product lifecycle management
• 2 + years of proven experience delivering complex, cross‑functional products with multiple stakeholder groups ideally spanning platform AdTech, Mar Tech, or data‑driven systems

• Experience building or scaling platforms, shared services, or foundational product layers
• Familiarity with campaign workflows, ad tech systems, or retail media ecosystems
• Experience evaluating or implementing AI‑driven features, automation,…