Retail Media Advertising Technology Director - CVS Media Exchange; CMX
Listed on 2026-07-02
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IT/Tech
Change Management
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
CVS Media Exchange (CMX) is hiring a Marketing Ad Technology Operations Lead Director
, reporting to the Executive Director, Client Success.
- Lead and manage the Ad Operations team responsible for managed service campaigns, overseeing campaign setup, trafficking, QA, and launch across CMX ad platforms.
- Establish and enforce trafficking, QA, and launch readiness standards to ensure accuracy, compliance, and on-time delivery.
- Own operational processes for campaign updates, including creative swaps, mid-flight optimizations, and issue resolution.
- Develop capacity planning and workflow models to scale managed service execution in alignment with revenue growth.
- Partner closely with Activation and Sales teams to ensure smooth handoffs and consistent execution against campaign objectives.
- Lead and manage the Support Operations team responsible for self‑service advertiser enablement and ongoing support.
- Own end‑to‑end self‑service advertiser onboarding, platform readiness, launch support, and post-launch troubleshooting.
- Establish and oversee support operations, including ticket intake, triage, escalation paths, and SLA management.
- Serve as the senior escalation point for advertiser, agency, and partner issues related to self‑service platforms.
- Develop scalable documentation, training materials, and enablement resources for internal teams and external customers.
- Continuously improve support workflows, tooling, and knowledge management to increase efficiency and advertiser satisfaction.
- Lead Tech Operations for CMX’s ad technology stack, including Google Ad Manager and other internal and third‑party platforms.
- Own technical ad integrations, tagging strategy, and operational readiness for new products, formats, and channels.
- Partner with Product and Engineering to test new releases, validate functionality, and ensure operational launch readiness.
- Oversee platform administration, configuration, governance, and access management.
- Proactively identify and mitigate platform risks, performance issues, and operational dependencies that could impact scale or revenue.
- Own processes and partnerships related to brand safety, ad tagging governance, and data aggregation.
- 8+ years of experience in Ad Operations, Ad Technology, Media Operations, or equivalent
- 5+ years of hands‑on experience with Google Ad Manager or similar ad serving platforms
- 3+ years partnering closely with Product and Engineering teams
- 2+ years managing ticketing / issue management systems
- 2+ years experience with CMS platforms
- 1+ year experience working with search APIs or search platforms
- 2+ years directly managing and scaling operational teams
- Experience supporting Retail Media Networks
- Experience with Video, CTV, Audio, and DOOH advertising
- Familiarity with both managed service and self‑service advertising models
- Highly detail‑oriented self‑starter with strong ownership mentality
- Collaborative leader who shares best practices and elevates team performance
- Proven track record of managing and scaling high‑performing teams
- Bachelor's degree in relevant fields or equivalent (HS Diploma + 4 yrs experience) required.
$ - $
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
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