Senior Data Scientist - Marketing & Consumer Analytics

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary We're hiring a Senior Data Scientist to lead a workstream within the Unified Measurement Engine (UME) team - owning end-to-end delivery as a senior individual contributor, setting technical direction, and mentoring peers. UME is building an industry-leading measurement stack that integrates Marketing Mix Modeling (MMM), incrementality testing, and agile attribution to quantify the impact of marketing across owned, paid, and earned channels at enterprise scale.

What You'll Do You'll own multiple concurrent projects across measurement methodology, large-scale experimentation, and analytics product delivery - framing the business question, designing the approach, building the solution, and presenting findings to senior stakeholders (Lead Director, Executive Director, AVP, and VP+). You'll run experiments touching 90M+ customers and hundreds of millions in media spend, co-build alongside an industry-leading measurement agency and vendor partners, and translate measurement insights into business strategy through regular recommendation sessions with VP-and-above audiences.

You'll set technical direction for your workstream, mentor junior data scientists, and tackle open research problems alongside a team of statisticians and builders - universal control design for owned media, brand impact measurement for paid media, media mix saturation ("how high is high"), cross-channel measurement integration across digital and physical experiences, and meta-learnings across studies.

What You'll Bring3+ years of data science experience, with at least 2 years in marketing measurement, causal inference, or large-scale experimentation

Track record of analytical work that changed business decisions - not just answered questions

Production-grade Python and advanced SQL; proficiency with PySpark, Databricks, Snowflake, or equivalent distributed computing platforms

Strong fundamentals in causal inference, experiment design, time-series modeling, and Bayesian methods - with the judgment to pick the right tool for each problem

Hands-on experience with at least one of: MMM, incrementality testing, multi-touch attribution, or geo-experimentation

Familiarity with the model lifecycle: training, validation, deployment, monitoring, and drift detection

Ability to explain a model's assumptions and limits to a non-technical executive in three sentences

Experience leading work streams, mentoring peers, and partnering with senior stakeholders (Lead Director and above)

Preferred Qualifications

Experience of leading advanced analytical and AI-driven approaches (e.g., predictive modeling, machine learning, optimization, forecasting, and emerging AI applications) to address high-impact business challenges.

Experience as a technical lead or squad lead on a measurement, marketing science, or experimentation team Familiarity with performance and brand marketing metrics (ROAS, iROAS, lift, reach/frequency, brand equity)
Experience working with measurement vendors or co-building with external agencies

Exposure to owned, paid and earned marketing data ecosystems (CRM, ad platforms etc.)Experience shipping analytical results into actionable recommendations to stakeholders

Education

Master's or PhD in Statistics, Economics, Computer Science, Marketing Science, Operations Research, or related field strongly preferred.

Anticipated Weekly Hours
40

Time Type Full time

Pay Range The typical pay range for this role is:$ - $This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position…