Social Media Specialist

Mass Bay Community College Social Media Specialist

Mass Bay fosters educational excellence and academic success to prepare students for local and global citizenship, to promote their personal growth, to meet critical workforce demands of communities, and to contribute to the region’s economic development.

We invite all individuals to consider joining our community.

Located in Greater Boston, Mass Bay is a comprehensive, open‑access community college, offering associate degrees and certificate programs on three campuses in Wellesley Hills, Framingham, and Ashland, Massachusetts.

The ideal candidate will join a vibrant educational community and have a desire and ability to serve a population of students with various needs and backgrounds.

Mass Bay Community College seeks a Social Media Specialist to support the strategic goals of the Marketing and Communications Department. Reporting to the Associate Director of Public Relations, this position will play a key role in promoting the Mass Bay story to diverse regional audiences to drive enrollment growth, strengthen alumni and donor engagement, and enhance the student experience. The Social Media Specialist will manage the College’s social media channels (Facebook, Instagram, Threads, Linked In, You Tube, Tik Tok, etc.),

overseeing all aspects including strategy, content creation, scheduling, and analytics and performance reporting. The Social Media Specialist will work closely with the Associate Director of Public Relations to integrate strategic planning, creativity, and data‑driven decision‑making to maximize the impact of social media and mobile app content. The candidate will demonstrate strong interpersonal skills, creativity, and a collaborative spirit to work effectively within the marketing team and across all departments.

• Develop and execute creative and impactful social media strategies in collaboration with the Associate Director of Public Relations to boost the College’s visibility and engagement across platforms including Instagram, Facebook, Threads, You Tube, Tik Tok, and Linked In.
• Capture and edit high‑quality photos and videos of campus events, student profiles, and faculty stories to create compelling content for social media, the College’s mobile app, and for other use of the Marketing & Development Department.
• Track and analyze social media performance metrics, providing monthly reports with actionable insights to strengthen brand voice and engagement.
• Plan and maintain a social media content calendar, ensuring timely, accurate, and consistent posts; schedule content, monitor engagement, and prepare timely responses to comments to foster community interaction.
• Craft engaging narratives and visual content tailored to target audiences, aligning with the College’s branding and strategic goals.
• Collaborate with departments and student organizations to promote events, activities, and achievements through dynamic social media campaigns.
• Monitor current social media trends, explore new platforms, tools, and content formats, and creatively leverage these and other ideas to enhance the College’s digital presence.
• Recruit and oversee student ambassadors to amplify the College’s presence on social media and at campus events.
• Build strong relationships across campuses to source and produce authentic, student‑centered content.
• Participate in departmental meetings and manage project timelines through the ticketing system.
• Perform other duties as assigned by the Vice President for Institutional Advancement, Marketing & Communications or the Associate Director for Public Relations.
• Produce original content that will involve photography and videography capture and editing and writing original content that reflects and enhances the College’s brand and mission.
• Collaborate with the Office of Student Development on the management of the College’s mobile app, which serves as a primary communication tool for students.
• Other duties as assigned.

This list is not to be considered all‑inclusive. A supervisor may assign other duties as required to meet the needs and foster the mission of the College. All employees of Mass…