Digital Engagement & Marketing Assistant

Digital Engagement & Marketing Assistant

Supports the office's digital presence and promotional strategy to increase student awareness, engagement, and event attendance.

• Develop and publish content across Instagram (posts, stories, reels)
• Design and produce promotional materials (e.g., flyers, digital graphics) using tools such as Canva
• Develop and publish content highlighting cultural heritage months, religious holidays, and awareness initiatives
• Monitor direct messages and flag repost or collaboration requests to a supervisor

• Develop creative strategies to increase student engagement and program attendance upon supervisor request
• Identify trends and propose new outreach methods across digital and physical platforms
• Maintain a consistent and engaging brand voice

• Regularly review the shared RISE Leader shared documents to plan weekly promotion of community conversations
• Proactively follow up for missing event details as needed

• Provide live social media coverage for events when appropriate
• Create post-event recap content when relevant
• Update LCD screens with our current promotional materials

• Support office events and initiatives
• Facilitate community conversations as needed
• Weekly office hours as needed
• Work closely with Programs and Operations to align messaging and timing
• Assume additional responsibilities as required.

Must have strong computer skills including proficiency in Google Drive/Docs and Microsoft Office (Word, Excel, PowerPoint, Outlook/Calendar).