Marketing Coordinator — Demand Generation & Marketing Operations

Tru Video is transforming how automotive, aviation and insurance organizations use video to communicate, document and make better decisions. Our technology helps businesses capture, share and analyze visual information to improve service, reduce costs and create better customer experiences.

We're growing our marketing team and are looking for an organized, energetic Marketing Coordinator to work closely with our Senior Director of Marketing and CMO across a broad range of marketing programs.

This is an ideal role for someone with 2–3 years of marketing experience who wants to become a well-rounded B2B marketer while developing deep expertise in marketing technology, demand generation and marketing operations.

The Opportunity

This is a hands-on role with a lot of variety. You'll help keep marketing programs moving — from events and sales enablement to website updates, campaigns, content and marketing technology.

Over time, you'll become the day-to-day owner of Hub Spot Marketing Hub, including email campaigns, forms, landing pages, workflows, lists, campaign tracking and reporting.

You don't need to be a Hub Spot expert on day one.
We are looking for someone who is digitally savvy, highly organized, curious and eager to become the team's Hub Spot expert.

What You'll Do

Marketing Operations & Hub Spot

• Learn and ultimately own day-to-day administration and execution within Hub Spot Marketing Hub
• Build and manage email campaigns, forms, landing pages, lists and basic workflows
• Support campaign tracking, lead management and marketing reporting
• Maintain marketing data quality and help ensure leads are properly routed to Sales
• Work with the Senior Director of Marketing to execute demand-generation campaigns
• Learn how Marketing Hub connects with Sales Hub and the broader revenue process

Events & Field Marketing

• Help manage Tru Video's annual event and conference calendar
• Coordinate event registrations, deadlines, sponsorship deliverables, booth materials, shipping, promotional items and other logistics
• Maintain event timelines and make sure internal stakeholders have what they need before each event
• Support pre-event promotion and post-event follow-up
• Help track leads and results from events
• Help create and maintain sales collateral, presentations, one-pagers, case studies, product materials and other sales tools
• Work with Sales and Marketing to keep collateral current and organized
• Help turn marketing content into practical tools that Sales can use with prospects and customers

Website & Digital Marketing

• Make routine website updates and content changes
• Help maintain website content, links, forms and calls-to-action
• Support landing page creation and optimization
• Coordinate with outside developers/designers when more complex changes are required
• Word Press experience is a plus

Marketing Projects

• Help move a wide range of marketing initiatives from idea to completion
• Maintain project timelines, task lists and marketing calendarskli>
• Coordinate with internal teams, agencies and outside vendors
• Support email, social, content, product marketing and demand-generation initiatives as needed
• Research new marketing tools, tactics and opportunities
• Help measure and report on the performance of marketing programs

What We're Looking For

We're looking for someone who is organized, curious, digitally comfortable and willing to own things.

Required:

• 2–3 years of professional marketing experience, ideally in B2B, technology or SaaS
• Strong organizational and project-management skills
• Excellent written and verbal communication skills
• Comfortable working across multiple projects and deadlines
• Strong attention to detail
• Comfortable learning new technology and marketing tools
• Proficiency with Microsoft Office and/​o Google Workspace
• A proactive, "figure it…